Yesterday, Slobodan Manić shared that his No Hacks Podcast has listeners in 143 countries! That inspired me to check my Udemy data. I have similar numbers. My CRO and experimentation courses have stu…
56180
Conversion Rate Optimization5 months ago
LinkedIn Content Strategy & Writing Style
I help organizations scale experimentation into evidence-based decision-making | 15+ years · 50+ brands · 25k+ students · 🏆 International Awards
1 person tracking this creator on ViralBrain
Ruben de Boer positions himself as a high-level architect of evidence-based decision-making, moving far beyond the tactical "button-color" tropes of conversion rate optimization. His content strategy centers on the intersection of organizational change management and experimentation maturity, frequently arguing that tools and AI are useless without the right leadership conditions and cultural systems. He is notable for his "anti-playbook" stance, often debunking oversimplified six-step plans in favor of a messy, iterative approach to building internal capabilities. By blending deep technical CRO expertise with a focus on human-centric leadership, Ruben elevates experimentation from a marketing function to a core strategic asset for global enterprises.
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Yesterday, Slobodan Manić shared that his No Hacks Podcast has listeners in 143 countries! That inspired me to check my Udemy data. I have similar numbers. My CRO and experimentation courses have stu…
If you build AI on top of sh*t, you get more sh*t. Bad insights. Bad process. Poor alignment with business goals. Add AI, and you just scale the problem. The tricky part? If you don’t know what qu…
Tactical CRO is a great place to start. But if CRO stays tactical, it will also stay small. I see many CRO specialists, agencies, and (AI-driven) tools move very quickly from data to solutions: 🔹 “A…
Leadership plays a huge role in whether experimentation becomes a real capability. Not because leaders need to be involved in every test. But because they shape the conditions in which teams can expe…
Every insight is a puzzle piece. A drop-off rate. A scroll-depth metric. A chat log. A review. A user quote. With every single piece, you can come up with ideas. For example, if 60% drops off in th…
My single most important tip for posting on LinkedIn: Start with the questions people already ask you. Last week, I was at Experimentation Elite’s Space Academy. A great conference. I really liked th…
2.3 posts/week
Posts / Week
3.3 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
30.4%
Avg Engagement Rate
STABLE
Performance Trend
1150
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
If you think experimentation is just about A/B testing, you’re missing the forest for the trees.
Most people start there.
They change a button color.
They tweak a headline.
They wait for a green bar in their tool.
Useful? Sure.
But it’s tactical, not strategic.
The real shift happens when you stop asking "What should we change?" and start asking "What do we need to learn?"
In my experience, the most successful organizations treat experimentation as a risk-reduction engine.
It’s not about winning every test.
It’s about failing fast on the wrong ideas so you can double down on the right ones.
🔹 You stop wasting engineering time on features nobody wants.
🔹 You gain deeper insights into customer behavior.
🔹 You make decisions based on evidence, not the loudest voice in the room.
That’s when experimentation stops being a marketing tactic.
It becomes a core business capability.
---
🤩 More experimentation tips or questions?
🤝 I help organizations embed experimentation for better decision-making.
✉️ Or join 2,000+ subscribers to my CRO Tips newsletter.
<end of post>
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