Annie Duke's LinkedIn Strategy, Author, Professional…

🎉 I am excited to share that "Thinking In Bets" has been selected as one of the first books to launch with Google's new Expert Intelligence feature. Google Expert Intelligence now lets you incorpor…

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Artificial Intelligenceabout 2 months ago

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Should you start with your easy tasks or your hard tasks? Astro Teller, CEO of X, The Moonshot Factory, offers a powerful mental model to give an answer. The metaphor might sound absurd, but it works…

LinkedIn post image: Should you start with your easy tasks or your hard tasks? Astro Teller, CEO of X, The Moonshot Factory, offers a powerfu

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Decision Making7 months ago

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Experience is essential for learning but paradoxically, it can also get in the way. I call this the “paradox of experience.” The core issue here is that we process outcomes sequentially, treating ea…

LinkedIn post image: Experience is essential for learning but paradoxically, it can also get in the way. I call this the “paradox of experien

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Decision Making7 months ago

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I'm 70% certain that I enjoyed the discussion about uncertainty and confirmation bias as it applies to overly confident leaders in the The Motley Fool's most recent podcast with Rachel Warren as she i…

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Leadership3 months ago

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"How lucky are you?" ;) I recently had the fun chance to sit down with Mark Manson on his new podcast to talk about decision making, navigating uncertainty, and maximizing "human" luck in our day-to-…

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Personal Development2 months ago

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To achieve high-quality feedback on past decisions, you must "quarantine" the outcome. In practice, that means withholding whether the decision resulted in success or failure until after the analysis…

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Decision-Making7 months ago

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Topics & Content Focus

Primary Topics

Decision education and judgment under uncertaintyHuman capabilities and responsible AI adoptionValues-based decision-making and trade-off literacyLeadership development through cohort-based learning

Secondary Themes

Workforce transformation and AI literacyParenting, career, and life optimization pressuresHuman-AI collaboration and technology governanceExpert-led educational conversations

Industry Focus

Decision education and leadership developmentEdTech and workforce learningResponsible AI and human-centered technologyExecutive education and cohort-based online learning

Content Categories

Podcast and expert-interview promotionConference and panel thought leadershipEducational program promotionApplied decision-making commentaryCommunity and alumni relationship building

Performance Insights

61.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Human advantage and decision skills in the age of AIValues, choice architecture, and decision qualityExpert-led discussions connecting psychology to everyday decisions

Virality Signals

Posts linking decision-making to major cultural or workforce shifts earn more shares.Named experts and recognizable institutions strengthen credibility and discussion.Conceptual content about values and human judgment travels better than direct enrollment promotion.Audience engagement is strongest when the post has relevance beyond the creator's immediate product.

Structure & Quality

850

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

88/10

Uniqueness Score

Common Hooks

A provocative question about pressure, uncertainty, or personal optimizationA broad societal shift followed by a human-centered implicationAn announcement framed through credibility, achievement, or institutional recognitionIntroduction of a respected expert and the central question of the conversation

Common Endings

Direct invitation to listen, join, or attendInvitation to connect around a shared professional interestPromotional link placed after a concise value propositionOccasional audience question designed to prompt discussion

Value Delivery Methods

Translates academic research into practical questions about everyday and professional decisions.Positions AI through the lens of human judgment, governance, and values rather than tool novelty.Connects conference and podcast appearances to a coherent intellectual thesis.Uses expert credibility to deepen the audience's understanding of complex subjects.Demonstrates long-term community value through alumni continuity and relationship maintenance.

Formatting Style

Short introductory paragraph followed by explanatory paragraphsReadable paragraph breaks with limited visual decorationQuoted session or episode titlesLinks appended at the endSelective use of capitalization for emphasis

Audience & Tone

YES

Question Usage

Response Rate

Detected Tone

Intellectually rigorousWarm and institutionally credibleHuman-centered thought leaderReflective educatorSmart-professional rather than casualPromotional without being aggressively sales-drivensemi-formalfirst-person

Interaction Style

Thoughtful but modestly conversationalPrimarily passive consumption of expert-led educational contentHigher interaction around societal implications and professional relevanceOccasional direct invitations to connect or share perspectives

Community Building Signals

Maintains an alumni network across multiple cohorts.Encourages students to remain connected and apply lessons over time.Uses conferences and panels to create opportunities for professional connection.Builds continuity across podcasts, classes, and public speaking appearances.

Writing Style Patterns

Content Strategy

Hook: A provocative question about pressure, uncertainty, or persoTone: semi-formalCTA: Listen to the full podcast episode

Writing style breakdown

🎉 I am excited to share that “Thinking In Bets” has been selected as one of the first books to launch with Google’s new Expert Intelligence feature.

Google Expert Intelligence now lets you incorporate insights from leading authors, publications, and domain experts, including from titles you’ve purchased, directly into Gemini Notebook, with more products from across Google joining soon.

Thank you to Penguin Random House for partnering with Google to bring this trusted content forward in an innovated and responsible way. Really proud of this and excited!

Thank you Nihar Malaviya Michael Kovnat Rufus Griscom Next Big Idea Club for making this happen!

The “Thinking in Bets” Google Gemini Notebook can be added to your Gemini Notebook, here: https://lnkd.in/gherjNQJ

https://lnkd.in/gTKEf8TT

Annie Duke

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post