LinkedIn Content Strategy & Writing Style
I help B2B businesses get clients with content
2 people tracking this creator on Viral Brain
Pierre Herubel positions himself as a pragmatic B2B architect who bridges the gap between high-level marketing theory and the tactical "visual content factory." His strategy centers on the transition from traditional lead gen to team-led content systems, frequently using futuristic "2026" framing to create urgency around video-first workflows and expert-driven insights. He is notable for his ability to translate abstract business models into repeatable content engines, moving beyond simple copywriting to advocate for a "marketing-led" infrastructure that prioritizes distribution over product development. The core of his value proposition lies in the intersection of operational transparency and visual authority, where he deconstructs his own client successes, like lemlist, to prove that content is a scalable sales asset rather than a series of creative hacks.
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CMO: "We struggle to organize marketing efforts." Me: "Here's the 1st fix to structure your day-to-day:" Divide the marketing efforts into demand generation and demand capture. Here's the differenc…
I've seen hundreds of ambitious marketing plans: - "We'll create a new category" - "We'll launch 4 channels at the same time" - "We're not a SaaS, we're an all-in-one advisor" And I understand the p…
Biggest mistake I see in B2B revenue strategy: (Read this to increase your revenue in 2026) Focusing only on adding new qualified opportunities to the pipeline... ...when the sales and upsell syste…
My new content creation bootcamp starts tomorrow. Here are 7 updated rules I'm going to teach: 1. In 2026 you can't just share information. You need a different POV, a strategic narrative, lived exp…
This question will shape your B2B strategy in 2026: (It impacts your offer, hires, and budget) "Do you want to build a marketing-led or a sales-led system?" Here's the difference: 1/Marketing-led…
In 2026, a new breed of AI startups is rising: 1. They spend more time shipping new features than actually talking to customers. 2. They think speed of execution is the key while forgetting the bigg…
8.3 posts/week
Posts / Week
1.1 days
Days Between Posts
3
Total Posts Analyzed
HIGH
Posting Frequency
246.4%
Avg Engagement Rate
STABLE
Performance Trend
1150
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
The biggest mistake in B2B marketing is "invisible expertise".
You have the best product and the smartest team.
But nobody knows because your experts are too busy to create content.
In 2026, the companies that win are those that build a "Knowledge Capture System".
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