Morgan J Ingram

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I sat down with a founder yesterday who is burning $50k a month on "AI-powered" outbound. He showed me his sequences and I almost dropped my coffee. It was the most robotic, soul-less garbage I've seen in 10 years of doing this.

Me: "Who wrote this?"

Him: "The AI did. It's optimized for deliverability."

Uh oh.. we have officially lost the plot.

We are so obsessed with the "efficiency" of the message that we've completely forgotten about the "efficacy" of the human on the other end.

Because here's the reality...

Your buyers don't care that you can send 10,000 emails with the click of a button. They care that you actually understand their business.

Within 6 months, every single one of your competitors will have the same Claude prompts and the same agents. The "AI advantage" is about to become a commodity.

So what's left?

The MIC method.

↳ Magnetic: Does the buyer actually feel something when they read your name?

↳ Intuitive: Can your rep pivot when the prospect says "we're focused on EBITDA this year"?

↳ Consistent: Are they showing up with the same energy on Tuesday as they do on Friday?

If your team is just copying and pasting AI research into a LinkedIn DM without connecting the dots... you aren't selling. You're just a glorified data entry clerk.

I'm pro AI. I use it every single day to speed up my workflow.

But I am pro human first.

The teams winning right now are using AI to find the ingredients, but they're still doing the cooking themselves. They're building business acumen. They're learning how to read the room.

They're becoming humans who happen to sell.

Don't let your team become a group of prompt-monkeys.

Build the human muscle now while everyone else is outsourcing their brain to a bot.

The algorithm will change.

The tech will evolve.

But the ability to connect with another person? That's forever.

P.S. Are you training your reps to think... or just to prompt? Let's talk about it in the comments.

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