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Roger Martin

Roger Martin

LinkedIn Content Strategy & Writing Style

Founder & President at Roger L. Martin, Inc. and author of A New Way to Think

United States
51 Viral ScoreView on LinkedIn

0 people tracking this creator on ViralBrain

Warm Analysis

Roger Martin positions himself as the preeminent architect of modern strategy, bridging the gap between academic rigor and executive practice. His content strategy centers on the "Strategy Choice Cascade," where he systematically deconstructs complex corporate functions - like AI integration and organizational planning - into actionable frameworks. Martin is notable for his intellectual stewardship, often revisiting his own extensive body of work through "book clubs" to refine his theories for a contemporary audience. By blending high-level theory with a practitioner-first philosophy, he successfully intersects the worlds of elite CEO advisory and accessible business education, ensuring his legacy remains both a literary fixture and a functional tool for the next generation of general managers.

Performance Overview

Followers

44.2K

Connections

5

Avg. Engagement

211

Engagement Rate

Posts/Week

1.3

Viral Score

51

Posts Analyzed

1

Top Posts by Engagement

It is the end of an era. I have wrapped up five years of my Playing to Win/Practitioner Insights (PTW/PI) series and heading off in a new direction. I have completed my transition from Medium to Sub…

44632915 viral
Content Publishing8 months ago
View on LinkedIn

Today I am posting the last piece of Year V of the Playing to Win/Practitioner Insights series – original piece #260. https://lnkd.in/gKyhFTRP This one is on the burning need to fix the practice of…

281182913 viral
Strategic Management8 months ago
View on LinkedIn

This week it is a joy to co-write my Playing to Win/Practitioner Insight piece – the penultimate Year V piece BTW – with very longtime friend and colleague Jonathan Goodman. We are both strategy-led…

2309159 viral
Strategy Consulting9 months ago
View on LinkedIn

Strategy is an integrative exercise that needs to bring people together. But people operate from very different modes – Heroic Modes that they see as the best expression of themselves. There are thr…

20516138 viral
Strategy9 months ago
View on LinkedIn

Welcome to Chapter One of the Playing to Win/Practitioner Insights (PTW/PI) book club. I am reprising the 37 pieces that were ranked highest by readers – and they make up one books-worth of content.…

218967 viral
Business Strategy8 months ago
View on LinkedIn

Welcome to Chapter Two of the Playing to Win/Practitioner Insights (PTW/PI) book club. I am reprising the 37 pieces that were ranked highest by readers – and they make up one books-worth of content.…

128895 viral
Business Strategy7 months ago
View on LinkedIn

Posting Patterns & Frequency

1.3 posts/week

Posts / Week

6.2 days

Days Between Posts

1

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: UTC

Best Performing Days

Monday

Best Performing Times To Post

12:30–13:45 UTC16:30–17:15 UTC

Topics & Content Focus

Primary Topics

Playing to Win strategy frameworks applied to modern enterprise decisionsStrategy vs planning critique (institutional incentives, technocracy, and what 'real strategy' requires)Enterprise AI strategy as a governed choice cascade (where-to-play/how-to-win for AI, operating model implications)Strategy canon interpretation and stewardship (Porter, knowledge funnel, foundational concepts reframed for today)

Secondary Themes

Serialized 'book club' curation of highest-ranked back-catalog essaysManagement education and consulting industry dynamicsCross-domain cultural validation of business ideas (business book appearing in literary fiction)Link-led distribution to long-form essays

Industry Focus

Enterprise / Fortune 500 strategy and transformationManagement consulting and executive education audiencesAI adoption and governance in large organizations (AI operating model + strategy integration)

Content Categories

Framework-driven thought leadershipCurated archive republishing with new commentarySeries-based community programming (chapters/book club)Credibility signaling via citations, books, and co-authorshipLink-out traffic driver to essays/articles

Performance Insights

210.7%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Strategy canon + interpretation (Porter / foundational contributions) framed as teachable takeawaysCritique of planning culture vs strategy (institutional/systemic diagnosis)Unexpected cultural crossover validating business ideas (PTW appearing in award-winning fiction)

Virality Signals

Shareable frameworks and named mental models (cascade, knowledge funnel, WTP/HTW)Series packaging that encourages repeat consumption (chapters/book club sequencing)Authority anchors (books, dates, citations, co-authorship) increasing trust and share-worthinessContrarian/system critique posts tend to earn discussion rather than only passive likes

Structure & Quality

185

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Serialized entry point ('Welcome to Chapter X...') that sets context and expectationAuthority + return-to-theme framing ('I am back to...')Cultural surprise/novelty hook that reframes a business idea through pop culture/literatureContrarian diagnostic framing (why a common practice dominates and why that's a problem)

Common Endings

Low-friction goodwill close ('I hope you enjoy it.' / 'Enjoy!')Immediate link placement as the primary actionLight personal sign-off/acknowledgment (thanks, attribution, co-author credit)

Value Delivery Methods

Distills complex strategy concepts into reusable decision structuresProvides meta-explanations (why organizations behave the way they do) rather than only tacticsUses canonical references to legitimize modern interpretations (AI strategy mapped to classic strategy logic)Adds incremental value through new commentary on previously published work

Formatting Style

Short paragraphs with clear line breaks for scanabilityConcept naming in Title Case (e.g., named frameworks, cascades, WTP/HTW)Parenthetical clarifiers and acronyms (PTW/PI) to build a reusable internal languageLink-forward posts (LinkedIn as the teaser layer for long-form content)

Audience & Tone

NO

Question Usage

0.15%

Response Rate

Detected Tone

Authoritative practitioner-scholarFramework-first educatorMeasured contrarian (critiques systems, not people)Curator-steward of strategy canonWarmly formal with occasional dry humorsemi-formalfirst-person

Interaction Style

Reader-as-peer framing (inviting participation in a 'book club')Authority-led teaching with light community acknowledgement (ranked by readers, thanks to authors)Discussion sparked by critique and interpretation rather than direct prompting

Community Building Signals

Recurring chapter structure that trains the audience to return weeklyShared vocabulary and artifacts (PTW/PI, Strategy Choice Cascade) that create in-group languageCelebration of community preferences (highlighting pieces ranked highest by readers)

Writing Style Patterns

Content Strategy

Hook: Serialized entry point ('Welcome to Chapter X...') that setsTone: semi-formalCTA: Read-the-essay CTA (external link as the conversio

Writing style breakdown

<start of post>

Welcome to Chapter Four of the Playing to Win/Practitioner Insights (PTW/PI) book club. I am continuing to revisit the pieces that have resonated most with readers over the past five years.

The fourth is The Role of Management Systems in Strategy.

https://lnkd.in/e_example_link

In this piece, I explore why even the most brilliant strategy will fail without the right management systems to support it. Strategy and execution are not two separate things; they are deeply intertwined through the choices we make about how we measure and reward performance.

I argue that most management systems actually work against strategy by prioritizing short-term financial goals over long-term competitive advantage. To fix this, systems must be:

1. OVERALL WRITING STYLE & VOICE
1. The Update/Hook: A brief statement about what is happening now (e.g., 'I am back to...', 'Welcome to Chapter...').
1. Aligned with the Strategy Choice Cascade

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