Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify…
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Marketing Technology7 months ago
LinkedIn Content Strategy & Writing Style
Martech Analyst & Advisor | “Godfather of Martech” – AdAge | Ex-HubSpot VP Platform Ecosystem
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Scott positions himself as a trusted interpreter of martech’s future, combining analyst credibility with hands-on experience as a former HubSpot ecosystem leader and advisor to emerging platforms like Phave and YouSpot. His content centers on translating fast-moving shifts - AI agents, composability, adtech-martech convergence, context, and real-time decisioning - into strategic implications for enterprise teams, while consistently challenging shallow tech narratives. He stands out for pairing rigorous research and ecosystem fluency with humor, humanity, and provocative distinctions such as “you can buy convergence, but not coherence.” His distinctive intersection is industry forecasting with active product building, market education, and unusually transparent sponsorship and advisory work.
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Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify…
Never a dull a moment in martech. And that's certainly true today. Databricks just announced their own native agentic CDP, CustomerLake. I've been saying for years that the most exciting thing happe…
Two ideas from my research project with Databricks that we released yesterday fundamentally rewired how I think about martech. 🧠 Mind-bending idea #1: Everything. Is. Data. Not just customer data.…
I spent the weekend synthesizing my thoughts from the Databricks summit last week and the launch of their agentic CDP, CustomerLake. Upon reflection, three things stood out to me: 1. The border betw…
I've been drawing the same chart for over a decade. Technology changes exponentially. Organizations change logarithmically. The gap between those two curves is where so many martech dreams go to die.…
40
Total Posts Analyzed
MEDIUM
Posting Frequency
STABLE
Performance Trend
HIGH
Depth Level
ADVANCED
Expertise Level
9/10
Uniqueness Score
YES
Question Usage
Writing style breakdown
<start of post>
If you attend only one online event this year... hopefully it's because you're spending more time away from your screen, touching grass, and letting the algorithms chatter without you. 🌿
But if you want the deepest, independent view of how martech is taking shape for 2027, Frans Riemersma and I will will make you 5 promises for our annual lookahead event and report:
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