LinkedIn Content Strategy & Writing Style
CPO and Marketing at Intercom - building Fin.ai
1 person tracking this creator on Viral Brain
Paul Adams positions himself as a frontier practitioner of the AI transition, moving beyond theoretical strategy to document the "brutally hard" reality of pivoting a legacy SaaS giant into an AI-first powerhouse. His content strategy centers on a high-stakes narrative of internal transformation, blending product evangelism for Fin.ai with raw insights into how AI tools like Claude Code are fundamentally rewriting Intercom’s operational DNA. He is notable for his radical transparency regarding the "SaaSpocalypse," offering a rare, real-time playbook for scaling to $400m ARR while navigating a complete platform overhaul. By intersecting product leadership with cultural change management, Adams provides a masterclass in how established leaders must embrace experimentation and risk to survive the current technological shift.
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2.1K
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2.8
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We have Agents doing more and more work for us. And similarly to when we hire a new person, or coach a current employee, we need to understand what they are doing, and how they are working, so we can…
Something that initially took me too long to deeply internalise: Getting high performance from AI is a process of continuous experimentation. You need to build flywheel effects. One example of this…
It is entirely possible to fully transition any Saas company to an AI company. We've done it. It is brutally hard, but anyone can do it if they are prepared to take big risks. The Saaspocalyse nee…
😃 Attention Startups and people with friends in Startups ! We're relaunching our AI Startup pack today with 54 great companies offering you $500K in value. This is every product a startup needs, f…
There is a Claude Code revolution happening inside Intercom and it's quite remarkable. It's company wide, way beyond the engineering team. Here is how we're doing it.
We believe the future of customer communication will be a single Customer Agent that knows the individual customer, knows the business and it's goals, and will seamlessly move between service, sales,…
2.8 posts/week
Posts / Week
2.8 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
73.2%
Avg Engagement Rate
STABLE
Performance Trend
70
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
NO
Question Usage
0.15%
Response Rate
Writing style breakdown
<start of post>
We have reached a point where AI is no longer a feature, it is the core of the product.
This shift has changed everything about how we think, build, and ship.
It is brutally hard to move an entire organization from a legacy mindset to an AI-first one. We've spent the last year doing exactly that, and the results are starting to show in our growth.
Here is a look at our internal roadmap and how we are thinking about the next 12 months.
p.s. if you are leading a product team through this transition, I'd love to hear what your biggest challenge is in the comments.
<end of post>
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