
LinkedIn Content Strategy & Writing Style
President
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Mark Cuban positions himself as a high-reach operator using his platform to make healthcare pricing, benefits, and accountability more legible to employers and patients. His content centers on finding hidden financial mechanics, from DAW prescription codes and broker commissions to audit restrictions, billing practices, and insurer vertical integration, often pairing specific figures with practical next steps. He stands out by translating complex claims and contract issues into clear public scrutiny while amplifying individual patient wins and reform-minded voices. The distinctive intersection is systems-level healthcare criticism with hands-on entrepreneurship, visible in both advocacy posts and culture-building updates from GraphiteRx.
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Was messing around with my AI buddies and decided to run some datacenter contracts from https://lnkd.in/gST3wBbg. As a way to create a short guide for communities considering DCs. This isn’t a doc…
The economics of the healthcare industry is 100pct an enforcement arbitrage. The Big HC Conglomerates are betting the enforcement agencies at all levels don’t have the staff or support to impact their…
Reading more and more about the biggest MA insurance carriers hiring VBC companies on a capitated basis. The biggest insurance companies, with hundreds of billions in sales, thousands of subsidiaries…
While I have the attention of people who love doing ASO/TPA contracts, I have some questions. How often do ASOs do contracts where they pay a hospital a cost plus amount, but the hospital gets to se…
Great job Chris ! This is critically important. You can’t reform healthcare if we keep investing in the companies, particularly PE, causing the costs of healthcare to explode.
4
Total Posts Analyzed
LOW
Posting Frequency
STABLE
Performance Trend
HIGH
Depth Level
ADVANCED
Expertise Level
88/10
Uniqueness Score
YES
Question Usage
Writing style breakdown
<start of post>
There is a two-character code on nearly every prescription claim your plan pays.
It decides whether your plan or your member absorbs the difference between a brand drug and its generic: DAW code (Dispense As Written).
DAW 1 means the prescriber required the brand. DAW 2 means the member asked for it.
Most plan designs say the same thing: if the member chooses brand when a generic exists, the member pays the brand copay plus the difference. That is DAW 2.
DAW 1 is different. When the prescriber requires the brand, the plan usually absorbs the difference. That is the correct design and there are real clinical reasons for it.
The code is applied at the pharmacy counter, your plan does not set it and your PBM adjudicates it. In the reporting most plans receive, the DAW breakdown does not appear anywhere.
The field that decides who pays the brand premium is invisible to the party paying.
We ran 132 pharmacy benefit reviews last year at Prescription Benefit Solutions, with an average recovery of $469,000 per plan. A surprising share of that came from line items exactly this small, found by counting something nobody had counted.
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