LinkedIn Content Strategy & Writing Style
From Engineering to Tech Sales • 2x President Club • The Lucky Seller • Having fun on LI
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John Attar positions himself as a high-performing practitioner who bridges the gap between technical engineering rigor and the high-stakes world of tech sales. His content strategy centers on operationalizing the sales process, moving away from generic "hustle" advice toward specific, infrastructure-level fixes like SMTP mailbox health and AI-driven context building. He is notable for his transparency regarding the "truth in between" wins and losses, which lends him a high degree of credibility when he critiques common industry pitfalls like "Easy Apply" traps or repetitive follow-up spam. By intersecting career coaching with technical tool advocacy, Attar creates a unique value proposition where he acts as both a mentor for aspiring sellers and a strategic advisor on sales tech stacks, proving that the most effective selling is built on a foundation of sound process and systems.
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Sales has got to be one of the best career you can build It's not all roses though... If I had to name the one thing I dislike most about it Your brain never really disconnects Quota is always in…
I think we've all been looking at confidence in sales completely wrong. Let me explain There are 2 distinct versions: 1) The version that gets rewarded early in a sales career is the loud one Alw…
This is the advice I'd give my young self starting out in tech sales. Nobody hands you the real playbook when you join You figure it out the hard way or you find someone who's been through it. Her…
Who wants to break into tech sales? For the love of god... stop using easy apply. That's the trap!! I got 3 DMs last week from people asking how to land that 1st interview think about the 1000s…
My relationship with AI for sales was going nowhere until I stopped doing this When I started using AI it felt overwhelming... So many ways to be more productive, so many things to try. So you ope…
I learned this the hard way after watching hundreds of follow ups go nowhere. Check this Following up 7 times with the same email is not persistence it's spam Put yourself on the receiving end for…