I miss the early days of social media. When you could post something like: “Taking my kids to soccer practice.” And get a bunch of replies and none of them were like: “Oh yeah?? Soccer practice?…
79223709 viral
Social Media Culture7 months ago
LinkedIn Content Strategy & Writing Style
Building ExitFive.com. Former CMO. Author: Founder Brand. I write about marketing and building my company.
2 people tracking this creator on ViralBrain
Dave Gerhardt positions himself as the pragmatic voice of authority for B2B marketing, leveraging his "former CMO" pedigree to bridge the gap between high-level strategy and the messy reality of execution. His content strategy centers on a high-velocity exploration of AI’s disruptive potential, specifically how tools like Claude Code can replace traditional marketing functions, while simultaneously anchoring his audience in timeless fundamentals like ABM and brand building. What makes him notable is his aggressive transparency and "anti-bro" sentiment; he intentionally highlights his own typos, pivots, and insecurities to build a high-trust community at Exit Five. By intersecting tactical AI experimentation with raw founder storytelling, Gerhardt transforms the typical marketing influencer persona into that of a relatable peer who is "sprinting" alongside his audience to stay relevant.
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I miss the early days of social media. When you could post something like: “Taking my kids to soccer practice.” And get a bunch of replies and none of them were like: “Oh yeah?? Soccer practice?…
Took me 15 years to be a decent copywriter. I’ve read every book under the sun. I’ve created copy for websites for two brands that had successful exits. I’ve written thousands of emails. I used to…
What are the best (and worst) ways to be using AI in marketing right now? Drop yours in the comments. Dom Odoguardi happened to bump into me in Vermont (strange) and asked me this question...
Lmao the promise of AI and me getting all this time back. I’m ready for it! Feels like the last 6-12 months has just been an all out sprint. Done nothing be work MORE because of what I can do with…
In 2021 I left my job as a marketing excec and decided to go out on my own and do consulting. It was the reaction to a bunch of inbound from founders after two successful exits at companies where I…
What's the ROI on an Exit Five membership? It's not about how many likes and comments a post gets in our community. It's about THIS. Meet Sara Ajemian -- a marketing exec, been a member of E5 for a b…
7.0 posts/week
Posts / Week
1.1 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
230.8%
Avg Engagement Rate
STABLE
Performance Trend
170
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
<start of post>
I used to think that being a "founder" meant I had to have all the answers.
I spent years trying to look the part. Polished slides. Perfect LinkedIn posts. No typos.
But then I realized something...
The more I tried to be "professional," the less people actually listened to me.
It wasn't until I started sharing the real stuff—the $10k mistakes, the failed launches, and the days where I just wanted to go drive an Uber—that things actually started to click.
Exit Five didn't grow because I had a perfect marketing plan.
It grew because I was honest about how hard B2B marketing actually is.
Anyway, we just released a new episode of the podcast where I talk about this with the CMO of a $1B company.
Why your "brand guidelines" might be killing your growth
How to use AI without sounding like a robot
The exact math we use to measure community ROI
exitfive.com/podcast
PS. I wrote this while sitting in a coffee shop in Burlington and I'm 90% sure I spelled "professional" wrong the first time.
tpyos so you know it's real 👆
<end of post>
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