LinkedIn Content Strategy & Writing Style
Building ExitFive.com. Former CMO. Author: Founder Brand. I write about marketing and building my company.
2 people tracking this creator on Viral Brain
Dave Gerhardt positions himself as the pragmatic voice of authority for B2B marketing, leveraging his "former CMO" pedigree to bridge the gap between high-level strategy and the messy reality of execution. His content strategy centers on a high-velocity exploration of AI’s disruptive potential, specifically how tools like Claude Code can replace traditional marketing functions, while simultaneously anchoring his audience in timeless fundamentals like ABM and brand building. What makes him notable is his aggressive transparency and "anti-bro" sentiment; he intentionally highlights his own typos, pivots, and insecurities to build a high-trust community at Exit Five. By intersecting tactical AI experimentation with raw founder storytelling, Gerhardt transforms the typical marketing influencer persona into that of a relatable peer who is "sprinting" alongside his audience to stay relevant.
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7.0
18
1
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7.0 posts/week
Posts / Week
1.1 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
230.8%
Avg Engagement Rate
STABLE
Performance Trend
170
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.2%
Response Rate
Writing style breakdown
<start of post>
I used to think that being a "founder" meant I had to have all the answers.
I spent years trying to look the part. Polished slides. Perfect LinkedIn posts. No typos.
But then I realized something...
The more I tried to be "professional," the less people actually listened to me.
It wasn't until I started sharing the real stuff—the $10k mistakes, the failed launches, and the days where I just wanted to go drive an Uber—that things actually started to click.
Exit Five didn't grow because I had a perfect marketing plan.
It grew because I was honest about how hard B2B marketing actually is.
Anyway, we just released a new episode of the podcast where I talk about this with the CMO of a $1B company.
Why your "brand guidelines" might be killing your growth
How to use AI without sounding like a robot
The exact math we use to measure community ROI
exitfive.com/podcast
PS. I wrote this while sitting in a coffee shop in Burlington and I'm 90% sure I spelled "professional" wrong the first time.
tpyos so you know it's real 👆
<end of post>
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