The following is a newly written, style-informed example using the observed structure, pacing and formatting behaviors. It is not a claim that the text is an original historical post.

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A brand can look perfectly polished and still feel like it belongs to the past.

That was the starting point when Novae came to us. The company had grown quickly, expanded its offer, and started working with teams far beyond the audience it originally had in mind.

The old identity had done its job. But it no longer reflected the ambition, the product, or the people building it every day.

Our job was to take everything Novae had become and make it visible, without losing what made the company recognizable in the first place.

→ A new brand strategy, to clarify the position and the story behind it

→ A visual identity built around a more confident and flexible system

→ A new website, designed to make the product easier to understand

→ A set of sales and marketing assets for the teams using the brand every day

The typography brings more character without getting in the way. The color system is more distinctive, while staying simple enough to work across the product, the website and the decks.

And the whole system was designed to grow with the company, not just to look good on launch day.

Big thanks to Camille, Hugo and the whole Novae team for the trust and the energy throughout the project 🙌

And a big s/o to the KLIMB team for the work.

Full case study below 👇

https://lnkd.in/example

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