Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 90+ free tools
Resources
Free Tools90+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
LoginStart 7 Days Trial
Back to Discover Heroes
Ben Miller

Ben Miller

LinkedIn Content Strategy & Writing Style

We Interview the top 1% of recruiters and share their PROVEN strategies to Win More Placements. 100+ episodes with top billers: from $500k to $2.5 Million producers.

United Kingdom
25 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Ben Miller positions himself as the strategic bridge between high-performance recruiting and modern brand building, operating as a curator of elite industry playbooks. His content strategy centers on deconstructing the "disgusting grind" of top billers, using a mix of gritty success stories and tactical MPC frameworks to prove that visibility is the ultimate force multiplier for outbound sales. He is notable for his radical transparency regarding the psychological toll of the industry, often juxtaposing million-dollar billing stats with raw narratives of homelessness, addiction, and faith. By blending podcast-driven social proof with a low-friction service offer, Miller successfully intersects high-level consulting with a "done-for-you" content engine that targets the specific visibility problems of niche specialists.

Performance Overview

Followers

32.0K

Connections

22.4K

Avg. Engagement

64

Engagement Rate

Posts/Week

5.8

Viral Score

25

Posts Analyzed

2

Top Posts by Engagement

I’m 32.  Have a cat. I just got engaged to my partner.  And I’ll stand on this hill till I die… A simple life with the right person is one of the greatest achievements you can have. Not status.…

LinkedIn post image: I’m 32.
35624114 viral
Work-Life Balance7 months ago
View on LinkedIn

Just got off a call with a recruiter  2 man band. The worst month this year was 90k Guess how much outbound he does? 4-5 hours every day. Cold calls  Emails Dm’s  Inmails Come hell or high wa…

1612318 viral
Recruiting Business Development7 months ago
View on LinkedIn

This recruiter bill's $750k He’s done that number (or more) for 30 years Here’s his 4-step MPC process to win business Step 1: Make sure you have an MPC who is genuinely motivated to move. Ste…

1151816 viral
Recruiting Business Development7 months ago
View on LinkedIn

Morning routine of a ‘successful’ influencer  (LinkedIn version) - 5 am cold plunge - 20 minutes journalling - Gratitude meditation - Broccoli shot - Post on LinkedIn about hustle Morning routine o…

421003 viral
Recruiting Productivity7 months ago
View on LinkedIn

Dear recruiters… If you have a great candidate start showing them to prospective clients. You will very likely win more business. Don't overcomplicate it. Don't overthink it. Your candidate is a…

55502 viral
Recruiting7 months ago
View on LinkedIn

I got called a liar last time I said this lol This recruiter billed 20k in 3 years…  Then she changed companies and did 360k Year 1: £0 Year 2: £0 Year 3: £20K Then she changed her environment.…

56202 viral
Recruitment7 months ago
View on LinkedIn

Posting Patterns & Frequency

5.8 posts/week

Posts / Week

1.3 days

Days Between Posts

2

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/London

Best Performing Days

ThursdayMonday

Best Performing Times To Post

12:00–13:0016:30–18:00

Topics & Content Focus

Primary Topics

Recruitment business development systems (outbound grind + consistency)Content-led inbound for recruiters (turning cold outreach into warm conversations)Authority positioning for niche/specialist recruiters (visibility as the differentiator)

Secondary Themes

Top-biller narratives and performance psychology (resilience, environment, habits)Candidate-first selling (using strong candidates to open client doors)Productized marketing offer for recruiters (free trial, done-for-you posts)

Industry Focus

UK recruitment agencies and independent recruiters (360 recruitment)B2B services selling to hiring leaders (SMEs and growing companies)

Content Categories

Direct advice / playbooks for recruitersMini case studies with concrete numbersMotivational comeback stories (social proof + identity)Outbound + inbound strategy educationOffer-driven promotional posts (free trial / link in comments)

Performance Insights

64.2%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Top-biller work ethic / grind realism (behavioral truth + admiration)Comeback transformation stories (identity + resilience + social proof)Simple, executable BD advice (reduce friction, 'just send it')

Virality Signals

High-comment posts triggered by identity/status themes (top billers, grind, resilience)Concrete numbers increase believability and screenshot-worthinessShares remain low, indicating consumption/relatability over 'broadcast value' content

Structure & Quality

180

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.66/10

Uniqueness Score

Common Hooks

Direct call-out to a niche identity (e.g., addressing recruiters/specialists)Contrarian/ corrective opener (you’re doing X wrong / you’re overcomplicating it)Curiosity hook via a question or setup (e.g., 'Guess how much…')Shock-and-proof hook using a dramatic before/after numberProblem-framing hook (naming a hidden constraint like 'visibility')

Common Endings

Link-in-comments CTA (video/podcast/learn more)Free trial / free value bundle as the closeActionable micro-instruction (send the message, test, refine)

Value Delivery Methods

Turns abstract marketing into recruiter-native language (BD, billings, placements, DMs)Uses specific proof points (impressions, leads, billing outcomes) to reduce skepticismGives simple next actions rather than complex frameworks

Formatting Style

Short, punchy lines with heavy whitespaceBullet lists for outcomes/benefitsParenthetical asides to build rapport and 'talk like a human'Caps/emphasis for intensity (e.g., 'ANY', 'WAAAAY')Simple numeric anchors (percent splits, revenue/billing figures)

Audience & Tone

YES

Question Usage

0.15%

Response Rate

Detected Tone

Smart-casual recruiter-growth coachDirect-response marketer (benefit-led, proof-led, CTA-led)Relatable operator (talks in real conversations, not theory)Motivational realist (celebrates results but spotlights the grind)informalsecond-person

Interaction Style

Audience responds most to shared-reality posts (grind, rejection, effort)Relatability > technical depth (comments driven by recognition and motivation)Soft community signaling through repeated direct address ('Recruiters…')

Community Building Signals

Consistent niche addressing creates an 'in-group' feel (recruiter-only conversations)Uses named examples and conversations with billers to create a living 'field study' vibeFrequent invitations to consume more (podcast/video) and try an entry offer

Writing Style Patterns

Content Strategy

Hook: Direct call-out to a niche identity (e.g., addressing recruiTone: informalCTA: Low-friction offer (free posts/ideas, 'show you fo

Writing style breakdown

<start of post>

I spoke with a recruiter today who is stuck at $150k.

He’s been at that level for three years straight.

He thinks he’s hit his "ceiling"...

Here’s the reality of his situation.

He spends 8 hours a day "working".

2 hours on admin

3 hours on LinkedIn scrolling

2 hours talking to candidates who aren't looking

1 hour actually doing business development

He’s not at a ceiling. He’s in a comfort zone.

I told him about a chap I know who bills $900k solo.

The difference isn't talent.

The difference isn't the sector.

It’s the "disgusting grind" of his daily routine.

He does 4 hours of outbound before most people have finished their first coffee.

He treats his content like a second job.

He doesn't wait for the phone to ring... he makes it ring.

Look, I’m not saying you have to work 15-hour days.

But you do have to be honest about where your time is going.

If you want Top Biller results, you need Top Biller habits.

It’s not rocket science.

If you're ready to actually scale and stop hitting that "ceiling".

I’ve left a link in the comments for our free trial.

3 posts. 12 ideas. 0 excuses.

Link in comments

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. The Hook: A bold claim, a specific revenue figure, or a relatable struggle.
1. Short statement.

Sign in to unlock the full writing analysis

Apply Ben Miller's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Ben Miller.

Gerry Hill 🏌️🚀

Gerry Hill 🏌️🚀

VP, Customer Strategy | Trailblazer in Scaling revenue execution | Systems ​> Headcount | Making the business phone work again

35 Viral Score

Nico Druelle

Nico Druelle

Helping fast-growing startups generate pipeline with AI Workflows | Founder @ The Revenue Architects | ex-Melio

84 Viral Score

John Peslar

John Peslar

Builder of agentic AI agents | Solofounder of getdeals.ai, leadpanther.ai and getinterviews.ai | Owner & AI instructor @ Agent J community | Building the Future of Work

1,133 Viral Score

Morgan J Ingram

Morgan J Ingram

Outbound → Revenue. For B2B Teams That Want Results | Founder @ AMP | Creator of Sales Team Six™

22 Viral Score

Brian Elliott

Brian Elliott

Exec @ Charter, CEO @ Work Forward, Publisher @ Flex Index | Advisor, speaker & bestselling author | Startup CEO, Google, Slack | Forbes’ Future of Work 50

31 Viral Score

Dave Cairns

Dave Cairns

Screenwriter | Director | Content Creator | Photographer

171 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Ben Miller and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Ben Miller.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Phil Kirschner
  • Rob Kaminski
  • Shay Bar
  • Bas Gosewisch
  • Gijs Seubers
  • Sharif Sediqui
  • Manny Medina
  • Vu Le
  • Joan Garry
  • Jeff Weiner
  • Brian Solis
  • Valerie Ehrlich, PhD
  • Pietro Montaldo
  • Beatrice Vladut