LinkedIn Content Strategy & Writing Style
Ex-Google Software Engineer | Try Ferryman (FREE) 👇
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Kevin Naughton positions himself as the pragmatic solo builder who traded the prestige of big tech for the grit of independent software development. His content strategy centers on a high-transparency "build in public" narrative, where he leverages his ex-Google pedigree to validate his technical authority while documenting the raw financial milestones of his SaaS, Ferryman. He effectively bridges the gap between engineering and the creator economy, positioning his product not just as a tool, but as a solution born from his own frustrations with multi-platform distribution. What makes Naughton notable is his refusal to hide behind polished corporate branding; instead, he uses vulnerability regarding MRR goals and "figure it out" mentalities to build deep trust with an audience of aspiring entrepreneurs and developers. This intersection of technical expertise and creator-centric utility allows him to sell a lifestyle of autonomy as much as he sells a software subscription.
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I left Google to build a SaaS product. 3 months in, here's what nobody tells you: When I was at Google, I had a steady paycheck, free meals, and a title that impressed people at parties. Now? I wake…
Why isn't he running a model locally 😭 💀 Post everywhere: https://ferryman.io/ #coding #programming #softwareengineering
Read-only house 😂 💀 Land 100k+ tech jobs: https://lnkd.in/e2KKjnaC #coding #programming #softwareengineering
This is a day in my life as an ex-Google Software Engineer trying to build my 1st profitable SaaS product, Ferryman 💻 TL;DR: -Ferryman let's you post everywhere by only creating on your favorite pl…
I love algorithms 😂 💀 Land 100k+ tech jobs: https://lnkd.in/euG7hmq3 #coding #programming #softwareengineering
8 months ago I told my manager at Google I was leaving. They asked me one question: "What's your plan?" I didn't really have one. I had a problem I wanted to solve, some savings, and a belief that…
5.8 posts/week
Posts / Week
1.3 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
207.8%
Avg Engagement Rate
STABLE
Performance Trend
220
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.72/10
Uniqueness Score
YES
Question Usage
0.05%
Response Rate
Writing style breakdown
<start of post>
I used to think that working at a big tech company was the ultimate goal.
Then I got there.
8 months ago, I walked away from Google to build something of my own. No backup plan. No investors. Just a problem that kept me up at night.
I was tired of being a "content creator" who spent 80% of my time on admin work.
Copying it to X
Reformatting it for LinkedIn
Adjusting the hook for Threads
Posting it to my newsletter
It was soul-crushing work for a software engineer.
So I built Ferryman (https://ferryman.io/).
The premise is simple: You post where you want, and Ferryman "ferries" that content everywhere else automatically.
→ $600+ MRR and growing every week
→ 0% churn for my power users
→ $1,000 MRR is the goal for this month
I'm not making Google money yet. But I'm building something that people actually use. And that feels better than any promotion ever did.
If you're tired of the manual reposting grind, I'd love for you to try it.
Use code "YOUTUBE99" to get your first month for $0.99: https://ferryman.io/
#entrepreneurship #saas #coding
<end of post>
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