Kevin Naughton's LinkedIn Strategy, Ex-Google…

I left Google to build a SaaS product. 3 months in, here's what nobody tells you: When I was at Google, I had a steady paycheck, free meals, and a title that impressed people at parties. Now? I wake…

LinkedIn post image: I left Google to build a SaaS product.

6283463 viral

SaaS Entrepreneurship7 months ago

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Why isn't he running a model locally 😭 💀 Post everywhere: https://ferryman.io/ #coding #programming #softwareengineering

LinkedIn post image: Why isn't he running a model locally 😭 💀

3412022 viral

AI Engineering6 months ago

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Read-only house 😂 💀 Land 100k+ tech jobs: https://lnkd.in/e2KKjnaC #coding #programming #softwareengineering

LinkedIn post image: Read-only house 😂 💀

270731 viral

Tech Careers7 months ago

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This is a day in my life as an ex-Google Software Engineer trying to build my 1st profitable SaaS product, Ferryman 💻 TL;DR: -Ferryman let's you post everywhere by only creating on your favorite pl…

2032231 viral

SaaS Entrepreneurship7 months ago

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I love algorithms 😂 💀 Land 100k+ tech jobs: https://lnkd.in/euG7hmq3 #coding #programming #softwareengineering

LinkedIn post image: I love algorithms 😂 💀

200521 viral

Tech Careers7 months ago

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8 months ago I told my manager at Google I was leaving. They asked me one question: "What's your plan?" I didn't really have one. I had a problem I wanted to solve, some savings, and a belief that…

LinkedIn post image: 8 months ago I told my manager at Google I was leaving.

77601 viral

SaaS Entrepreneurship6 months ago

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Topics & Content Focus

Primary Topics

Big Tech-to-Indie Founder Transition (identity shift + risk narrative)Creator Workflow Automation (cross-posting as a time-cost problem)SaaS Validation via Micro-Metrics (MRR, churn, early retention as proof)

Secondary Themes

Build-in-public product marketing (shipping + progress updates as content engine)Creator monetization infrastructure (distribution as growth + acquisition)Developer culture commentary (light meme/humor around tooling choices)

Industry Focus

Creator-economy SaaS (content distribution automation)Bootstrapped B2C/B2Pro-sumer SaaS marketing on LinkedInIndie hacking / solo-founder software engineering

Content Categories

Founder story + origin mythPain-point education (cost of manual workflow)Product-led marketing (tool demo in narrative form)Social proof + traction reportingHumor/relatable dev micro-posts

Performance Insights

207.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Leaving Google + emotional cost of entrepreneurship (status vs uncertainty)Tangible traction updates (MRR milestones + retention signals)Humor-driven developer commentary with a subtle product plug

Virality Signals

Status-drop narrative (prestige job → solo builder)Specific numbers used as credibility anchors (MRR, months in, retention mention)Relatable daily frustration (manual cross-posting) framed as wasted life-timeSimple, repeatable mental model (create once → distribute everywhere)Low-friction offer mechanics (trial + coupon code) that convert attention into action

Structure & Quality

220

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.72/10

Uniqueness Score

Common Hooks

Personal rupture/decision hook (leaving a prestigious job)Outcome-first credibility hook (MRR/earnings vs old benchmark)Contrarian/insight hook framed as a universal rule (you can’t predict platform winners)One-line question hook to spark replies (often paired with humor)

Common Endings

Direct product invitation with linkDiscount-code close (low-friction trial framing)Motivational thesis line (bet on yourself / solve real problem)

Value Delivery Methods

Makes an invisible cost feel measurable (time sink, missed upside of not posting everywhere)Turns product pitch into a founder case study (origin → build → traction → invite)Provides lightweight strategy: distribution diversification because outcomes are platform-dependent

Formatting Style

Short, highly scannable paragraphs (1–2 lines)Arrow/bullet proof blocks for traction and benefitsStrategic ALL-CAPS emphasis for key pain/insightEmbedded links + light hashtag bundling

Audience & Tone

YES

Question Usage

0.05%

Response Rate

Detected Tone

Smart-casual builderCandid, conviction-forward founderRelatable expert (technical competence without heavy jargon)Motivational but grounded in lived paininformalfirst-person

Interaction Style

Relatability-first reactions (founder anxiety, creator grind)Curiosity-driven questions about building/stack/decisionsSocial-proof reinforcement (audience validates the risk + milestone progress)

Community Building Signals

Recurring 'build-in-public' arc with consistent milestones (MRR goals) that readers can followClear audience identity targeting (speaks directly to creators and builders)Repeated ritual CTA (same code/link) trains the audience on the next step

Writing Style Patterns

Content Strategy

Hook: Personal rupture/decision hook (leaving a prestigious job)Tone: informalCTA: Offer-based CTA (coupon + price anchor + link)

Writing style breakdown

I used to think that working at a big tech company was the ultimate goal.

Then I got there.

8 months ago, I walked away from Google to build something of my own. No backup plan. No investors. Just a problem that kept me up at night.

I was tired of being a "content creator" who spent 80% of my time on admin work.

I would write a post, then spend the next hour

Copying it to X

Reformatting it for LinkedIn

Adjusting the hook for Threads

Posting it to my newsletter

It was soul-crushing work for a software engineer.

So I built Ferryman (https://ferryman.io/).

The premise is simple: You post where you want, and Ferryman "ferries" that content everywhere else automatically.

3 months after launch, the numbers are starting to get real

→ $600+ MRR and growing every week

→ 0% churn for my power users

→ $1,000 MRR is the goal for this month

I'm not making Google money yet. But I'm building something that people actually use. And that feels better than any promotion ever did.

If you're tired of the manual reposting grind, I'd love for you to try it.

Use code "YOUTUBE99" to get your first month for $0.99: https://ferryman.io/

#entrepreneurship #saas #coding

Kevin Naughton

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post