LinkedIn Content Strategy & Writing Style
Building AI SEO/GEO for SMBs @ RankAI (YC S23) | Unlock millions of visits from Google, ChatGPT
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Boyuan Deng positions himself as a high-velocity founder and AI search architect who bridges the gap between traditional SEO and the emerging world of Generative Engine Optimization (GEO). His content strategy centers on debunking "vanity metrics" like raw traffic, instead advocating for a revenue-first approach to AI visibility that prioritizes brand mentions and "query fan-out" over simple keyword rankings. He is notable for his data-driven skepticism of standard SEO hacks, frequently using YC-backed insights to prove that LLMs value third-party consensus and contextual relevance over on-page optimization. This creates a compelling intersection of technical search theory and pragmatic product marketing, where he successfully transforms complex AI behaviors into clear, actionable growth frameworks for SMBs.
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2.4K
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3.5
311
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People read blogs more than ever. If they aren't reading yours, blogging isn't dead—your content is. Every channel still works. What changes is the skill required to make it work. Companies still ma…
Pretty sure this violates my NDA but here I am sharing my company secret in public. This trick helped my clients' website to get them SEO results in weeks not months. If you’ve already published 100+…
I got yelled at three times this year. Same reason every time. Their websites' organic traffic is down 30%, 50%, sometimes 70%+. I get it. Seeing down trend graph is not comfortable. But here's wh…
Google AI Overviews don't just pull from Page 1 results. 62% of cited sources don't even rank in the top 10. ... Ahrefs analyzed 4 million AI Overview citations to map exactly where these sources l…
Every GEO/AEO tool on the market is telling you the same thing: "Publish more content to show up in AI engines." Structure it for LLMs. Spin off 100 programmatic posts a month. Chunk everything. List…
My honest answer every time a client asks "do we need backlinks?" Just say no. Ahrefs just proved it with 75,000 brands. One finding that changes everything: web mentions beat backlinks 3:1 for AI O…
3.5 posts/week
Posts / Week
2.3 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
59.4%
Avg Engagement Rate
STABLE
Performance Trend
260
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
82/10
Uniqueness Score
YES
Question Usage
0.1%
Response Rate
Writing style breakdown
<start of post>
Your SEO reports are lying to you.
You see the green line going up. You see the "Top 3" rankings for your head terms. You see the record-breaking monthly sessions.
And yet, the sales team is complaining about lead quality.
Here is exactly why your traffic is high but your revenue is flat.
Google has stopped being a search engine. It is now an answer engine.
When a high-intent buyer searches for a solution, they don't click your "Ultimate Guide" anymore. They read the AI Overview. They look at the Reddit thread. They ask Perplexity for a comparison table.
The traffic you are still getting? It is the "tourists."
People looking for definitions. Students doing research. Competitors checking your blog.
The "buyers" are being intercepted before they ever reach your site.
THE NEW VISIBILITY HIERARCHY
One. Mentions over Rankings. Being cited in an AI answer is worth 10x more than ranking #1 for a broad keyword.
Two. Context over Volume. A niche forum thread discussing your pricing is a stronger signal to an LLM than a Forbes backlink.
Three. Utility over Length. If your content doesn't answer the sub-query in the first 200 words, the model filters you out.
Read that again.
You are not competing for clicks anymore. You are competing for "Consensus."
If the internet doesn't agree that you are the best solution, no amount of keyword optimization will save you.
The game has changed from "How do we rank?" to "How do we get recommended?"
Are you still measuring the wrong things? 👇
#SEO #GEO #AISearch #DigitalMarketing #ContentStrategy #GrowthMarketing
<end of post>
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