Intermediate7 min read10 steps

LinkedIn SSI Score: What It Is and How to Improve It

Your LinkedIn Social Selling Index score measures how effectively you use LinkedIn — here is what it tracks, what your number means, and how to raise it in 30 days.

45%more sales opportunities for those with high SSI scores
78%of social sellers outsell peers who don't use social media
0-100SSI score range — industry average is around 43
4pillars that make up the SSI score, each worth 25 points

What you'll learn

  • What the LinkedIn Social Selling Index (SSI) actually measures
  • The 4 pillars of SSI and which ones matter most
  • What score to aim for at each career/business stage
  • 12 specific tactics to raise your SSI score in 30 days
  • Whether SSI actually correlates with LinkedIn success

LinkedIn's Social Selling Index (SSI) is a score from 0 to 100 that measures how effectively you use LinkedIn for professional networking and business development. LinkedIn introduced it for sales professionals but it applies to anyone using LinkedIn to build an audience or generate leads.

1

How to find your SSI score

Go to linkedin.com/sales/ssi — this page shows your current score, your score over time, and how you rank against others in your industry and network. It's free to access for all LinkedIn members.

Tactic

Check your score now before doing anything else. Screenshot it as your baseline. Come back in 30 days after implementing the tactics below.

2

How LinkedIn calculates SSI

SSI is calculated from 4 equally-weighted pillars, each worth 0-25 points. Your total score is the sum. LinkedIn updates it daily.

Tactic

Find your weakest pillar — that's where you'll get the fastest gains.

Key takeaways

  • 1

    SSI measures 4 pillars: professional brand, finding people, engaging with insights, building relationships

  • 2

    Industry average is ~43 — aim for 60+ as a content creator or 70+ in sales

  • 3

    Fastest pillar to move: Pillar 3 (comment 10x/day for 2 weeks)

  • 4

    Post 3x per week and complete your profile for Pillar 1 gains

  • 5

    SSI correlates with good LinkedIn habits — improve the habits, the score follows

Frequently asked questions