Beginner6 min read7 steps

LinkedIn Creator Mode: What It Is and Should You Turn It On?

Creator Mode changes how your profile works, what features you unlock, and how LinkedIn distributes your content. Here is exactly what changes — and who should enable it.

6features unlocked exclusively by Creator Mode
2xaverage follower growth rate for creators who switch to Creator Mode within 90 days
Followreplaces Connect as primary CTA — this is the biggest behavioral change
5topic hashtags you can pin to your profile in Creator Mode

What you'll learn

  • What LinkedIn Creator Mode actually does to your profile
  • The 6 features Creator Mode unlocks that regular profiles don't have
  • Who should and shouldn't enable Creator Mode
  • How to set it up correctly in 5 minutes
  • The one major trade-off Creator Mode makes

Creator Mode changes how your profile works, what features you have access to, and how LinkedIn distributes your content. Here are all the changes.

1

Your primary button changes from Connect to Follow

This is the biggest change. In standard mode, people see a 'Connect' button on your profile. In Creator Mode, they see 'Follow'. This means strangers can follow your content without connecting — exactly like Twitter/X or Instagram. This dramatically increases your potential audience size beyond the 30,000 connection limit.

Tactic

If you create public content and want maximum reach, Creator Mode is the right choice. If you're primarily using LinkedIn for private networking and sales, keep standard mode.

2

Access to LinkedIn Live and Audio Events

Creator Mode unlocks LinkedIn Live (livestreaming) and LinkedIn Audio Events. These formats have very low competition — few creators use them — which means they often get disproportionate reach.

3

LinkedIn Newsletter feature

Newsletters are only available in Creator Mode. If you want to build a LinkedIn newsletter (42% average open rates), you need Creator Mode.

4

Topic hashtags displayed on your profile

You can pin 5 topic hashtags to your profile header. These show under your name and tell LinkedIn's algorithm what topics to associate you with. They also help the right audience discover you.

5

Featured section promoted more prominently

In Creator Mode, your Featured section appears directly below your intro — above your About section. This prime placement means more profile visitors see your pinned content immediately.

Key takeaways

  • 1

    Creator Mode changes your primary button from Connect to Follow — enabling unlimited audience growth beyond the 30K connection limit

  • 2

    It unlocks newsletters, LinkedIn Live, Audio Events, and profile topic hashtags

  • 3

    Enable it if you post 2+ times per week and want to grow a public audience

  • 4

    The trade-off: you'll get fewer connection requests (people follow instead of connecting)

  • 5

    Setup takes 5 minutes — the main decision is whether Follow or Connect is more valuable for your goals

Frequently asked questions