What you'll learn
- How to set up and launch your LinkedIn newsletter in under 10 minutes
- Why LinkedIn newsletters can grow faster than traditional email newsletters
- The newsletter formats that get the highest open rates
- How LinkedIn newsletter subscribers compare to email subscribers
- 5 monetization strategies for LinkedIn newsletters
LinkedIn newsletters are available to all members with Creator Mode enabled. Setup takes under 10 minutes.
Enable Creator Mode
Go to your LinkedIn profile → scroll to Resources → click 'Creator mode' → toggle on. Creator Mode unlocks newsletters, LinkedIn Live, and algorithmic distribution boosts for your content.
Tactic
After enabling Creator Mode, add your 5 most important topic hashtags. These tell LinkedIn what you write about and help surface your content to the right audience.
Create your newsletter
From Creator Mode, click 'Write newsletter article' or go to the 'Newsletter' section. Click 'Create newsletter'. Set your newsletter name, description (150 characters max), publishing frequency, and cover image (300x300px).
Tactic
Name your newsletter after a specific transformation or audience, not your own name. 'The Revenue Letter' outperforms 'John Smith's Newsletter' for subscriber growth.
Write and publish your first issue
LinkedIn sends a notification to all your followers when you publish your first newsletter issue, plus an invite to subscribe. This first-issue…
Tactic
Make your first issue significantly better than average. It will be seen by more people than any subsequent issue. Spend 2-3x more time on it.
Key takeaways
- 1
LinkedIn newsletters get 42% average open rates — much higher than email
- 2
Your first issue gets a mass notification to all followers — make it exceptional
- 3
Name your newsletter after a transformation, not your name
- 4
Publish consistently (weekly or bi-weekly) — consistency drives subscriber retention
- 5
LinkedIn owns your subscriber list — use it for reach, but build an email list too
Frequently asked questions
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