What you'll learn
- How to set up and launch your LinkedIn newsletter in under 10 minutes
- Why LinkedIn newsletters can grow faster than traditional email newsletters
- The newsletter formats that get the highest open rates
- How LinkedIn newsletter subscribers compare to email subscribers
- 5 monetization strategies for LinkedIn newsletters
LinkedIn newsletters are available to members who meet LinkedIn's sharing-tools eligibility criteria. Setup takes under 10 minutes.
Check your newsletter access
There is no creator mode to switch on: LinkedIn retired that toggle in March 2024. Newsletter access is governed by LinkedIn's sharing-tools eligibility criteria now, and members who already had access through creator mode kept it.
Tactic
Keep your topics consistent. What you repeatedly write about is what tells LinkedIn who your content is for, and it is what surfaces your newsletter to the right audience.
Create your newsletter
From the post composer, choose 'Write article', then 'Create newsletter'. Set your newsletter name, description (150 characters max), publishing frequency, and cover image (300x300px).
Tactic
Name your newsletter after a specific transformation or audience, not your own name. 'The Revenue Letter' outperforms 'John Smith's Newsletter' for subscriber growth.
Write and publish your first issue
LinkedIn sends a notification to all your followers when you publish your first newsletter issue, plus an invite to subscribe. This first-issue…
Tactic
Make your first issue significantly better than average. It will be seen by more people than any subsequent issue. Spend 2-3x more time on it.
Key takeaways
- 1
LinkedIn newsletters get 42% average open rates, much higher than email
- 2
Your first issue gets a mass notification to all followers, make it exceptional
- 3
Name your newsletter after a transformation, not your name
- 4
Publish consistently (weekly or bi-weekly), consistency drives subscriber retention
- 5
LinkedIn owns your subscriber list, use it for reach, but build an email list too
Frequently asked questions
Grow your LinkedIn to the next level.
Apply this guide with ViralBrain, analyze creators and generate posts in your voice.
Start €1 Trial