Super excited to have ASTRID HANENKAMP back on CAD Chats. She was one of my first guests and is a 3D powerhouse! As always, I'm excited to geek out with her about digital software, especially 3D, an…
3313319 viral
3D Design & Software4 months ago
LinkedIn Content Strategy & Writing Style
YouTube Host | Empowering FASHION CREATIVES to become DIGITAL ARTISANS through fashion tech & business mastery
1 person tracking this creator on ViralBrain
Mikelle Pellum positions herself as the bridge between creative vision and technical execution, transforming fashion designers into digitally-fluent artisans who understand the mechanics of production. Her content strategy centers on "edutainment," blending high-level industry commentary on shows like Project Runway with granular, utility-driven tutorials on tech packs, Illustrator, and garment costing. She is notable for her refusal to bypass the "boring" parts of the business, often challenging the industry's obsession with AI shortcuts by advocating for technical thinking and purposeful curation. By intersecting reality-TV-style competition with rigorous digital education, she creates a unique space where the glamour of design meets the uncompromising reality of manufacturing and profit margins.
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Super excited to have ASTRID HANENKAMP back on CAD Chats. She was one of my first guests and is a 3D powerhouse! As always, I'm excited to geek out with her about digital software, especially 3D, an…
Is anyone else noticing this? There's a growing movement of designers and creatives who just want to make things. More people teaching sewing. More patternmaking content. More hands-on craft. Maybe…
I saw a post on LinkedIn recently about whether the industry should have a universal tech pack standard. My honest take: it's never going to happen. Every factory has its own workflow, every produc…
CAD Chats returns this Thursday, and for our first episode of the year, I'm chatting with Rocío Evenett ✂️🧵🇺🇸. This time, we're getting into something every designer needs to hear straight from th…
I can't front, y'all. I am constantly on the fence about whether I should keep my Illustrator course or not. On the one hand, I got folks in my ear talking about it's dated, you don't need it anymore…
Something Rocío Evenett ✂️🧵🇺🇸 said in our CAD Chats last week is still sitting with me. She was talking about why tech packs get confusing for manufacturers, especially here in the US where most…
2.0 posts/week
Posts / Week
6
Total Posts Analyzed
MEDIUM
Posting Frequency
21.1%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
I was talking to a designer the other day who was absolutely frustrated because her factory kept sending back samples that looked nothing like her sketches.
She told me, "I don't understand. I sent them beautiful illustrations. I even sent them a reference garment!"
The problem is, a factory doesn't need a "vibe." They need a blueprint.
What I've realized over the years is that many emerging designers think the tech pack is just a formality, or something you do AFTER the sample is made. But that's backwards. The tech pack is the only way to ensure your vision actually translates into a physical product without wasting thousands of dollars on "incorrect" samples.
It's about moving from "design thinking" to "technical thinking."
In this week's YouTube video, I'm breaking down the 3 things every tech pack MUST have before you send it to a manufacturer, and why your "beautiful sketches" might actually be confusing your pattern maker.
If you're tired of getting samples that don't match your vision, this one is definitely for you.
🔗 in comments to watch.
<end of post>
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