Tesla 🇮🇳 gives EQUAL visual weight to "Order Now" and the CAR itself. That's.. BOLD. Ran a heat map test on Tesla's Model Y page. The results? Surprising. Here's what users actually look at: 3 P…
27155 viral
UX Design5 months ago
LinkedIn Content Strategy & Writing Style
Product Designer • UX & Product Strategy | Helping Fintech & AI Startups Uncover Product Friction & Scale Conversions | Specialist in Design Forensics & Growth UX
1 person tracking this creator on ViralBrain
Sasikumar Sampath positions himself as a high-level product strategist who bridges the gap between technical UX execution and business growth. His content strategy centers on design forensics, where he publicly audits major fintech and e-commerce apps like Navi, Paytm, and POP to propose friction-reducing features that prioritize emotional resonance over mere utility. He is notable for his "Dear [Brand]" open-letter format, which combines unsolicited product improvements with a sophisticated understanding of behavioral psychology and conversion loops. By blending traditional design principles with forward-looking themes like AI agent readability and brand storytelling, Sasikumar creates a unique intersection of growth-led UX and proactive product consulting that establishes him as a thoughtful partner for scaling startups.
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Tesla 🇮🇳 gives EQUAL visual weight to "Order Now" and the CAR itself. That's.. BOLD. Ran a heat map test on Tesla's Model Y page. The results? Surprising. Here's what users actually look at: 3 P…
I never thought I'd learn AI Agents... through memes. When I walked into the OpenClaw AI Agent Engineering meetup, I expected architecture diagrams, technical jargon, and complex workflows. Instea…
I never thought I'd learn AI Agents... through memes. When I walked into the OpenClaw AI Agent Engineering meetup, I expected architecture diagrams, technical jargon, and complex workflows. Instea…
I spent my Saturday discussing one question. Can we still build timeless products in the age of AI? At ProductTank Chennai, Savitha Ajitraj, Sathish Vaidyanathan, and Rajesh Ramachandran shared decad…
Dear Navi, EVERY payment feels the same!! Not because the payment experience is bad. Because the moment ends too quickly. In India, we rarely hand someone money without making it feel special…
We've trained ourselves to ignore banners. That's why this small change from IDFC FIRST Bank caught my attention. Most banking and UPI apps promote Fixed Deposits with a simple banner. "Open an FD.…
2.0 posts/week
Posts / Week
3
Total Posts Analyzed
MEDIUM
Posting Frequency
83.1%
Avg Engagement Rate
STABLE
Performance Trend
250
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.9/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
Dear Zomato, 🍕
The 'Track Order' screen is the most anxious 15 minutes of my day.
Not because I'm hungry.
But because the map tells me everything except what I actually want to know.
A small observation from last night.
I ordered dinner while finishing a meeting.
I kept checking the app to see if I had time to jump into one more quick call.
The map showed the rider moving.
The progress bar said "Arriving soon."
But "soon" is not a time.
Soon" is a guess.
By the time the doorbell rang, I was mid-sentence in my meeting.
That made me realize something.
We don't just want to know where the food is.
We want to know what we can do while we wait.
The anxiety comes from the unknown gap.
What if Zomato introduced 'Time Windows' for tasks?
10 mins left: Perfect for a quick shower.
5 mins left: Time to set the table.
2 mins left: Head to the door.
One small UX layer.
Turn the waiting time into productive time.
What I like about this idea is that it changes the emotion of the wait.
It moves from "Where is my food?" to "I have 8 minutes to finish this."
It's not about making the bike go faster.
It's about making the user feel in control.
I hope the Zomato team finds this concept interesting.
Zomato already has the best tracking UI in the country.
This is just a tiny cherry on top. 🍒
cc: Deepinder Goyal, Akshant Goyal, Albinder Dhindsa, Rakesh Ranjan
#UX #ProductDesign #Zomato #FoodTech #CustomerExperience #ProductThinking
<end of post>
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