Laura Erdem

Overall tone: conversational, professional, approachable, and pragmatic with light warmth.

It feels like a senior B2B sales/marketing operator talking to peers, not like a formal corporate comms piece.

The style is informative and persuasive, but not hypey. It relies on clear logic, real-world examples, and specific details rather than grand claims.

Voice is confident but not arrogant; it assumes the reader is smart and busy.

Semi-formal: blends business vocabulary (MQL goals, attribution, GTM, pipeline, conversion rates) with casual expressions (btw, crazy, you will love to sell).

Grammar is mostly correct but not rigid; deliberate breaks in formality create a friendly, human voice.

Medium to high energy.

Posts often start with a punchy hook that feels direct and energetic.

Short sentences.

Exclamation marks, but not in every line.

Occasional emojis as a light touch, not as the core style.

The pacing feels active and forward-moving, but not frantic.

As hooks: "How are you planning your Marketing goals compared with Sales?"

To challenge assumptions: "Do you run text ads?"

Using "you" heavily.

Public invitations: "Ping me!", "If you are curious - let's talk through the details".

You need Marketing to be at the table.

Marketing needs to know...", "Marketing needs to understand...", "Marketing needs to know...".

Short, vivid narratives (e.g., the daughter dessert story, Dev Basu’s deal story).

These stories are concrete and simple, not elaborate or poetic.

If you don't ask for it - nobody will get it for you.

Not every deal is meant to close. But every interaction is a chance to leave an impression.

Mostly second-person "you" when advising, challenging, or inviting.

Sharing personal actions: "Last week I spoke about...", "I am hiring!"

Giving personal opinion or experience.

First-person plural "we" or implicit "we" when speaking as the company or team: "We are hiring!", "We do a trial every time!"

Stop waiting for 20 interviews.

Follow your ICP on LinkedIn.

Read the comments.

If you are curious - let's talk through the details...

If this resonates, let's chat" (pattern implied from other CTAs).

CTAs often assume some familiarity and comfort with the audience (e.g., "Ping me!" rather than "Please contact me").

Write as a knowledgeable, friendly B2B operator speaking directly to peers.

Use second-person "you" to involve the reader and first-person "I" for stories or offers.

Be direct and concrete, not abstract or overly theoretical.

Mix clear business terminology with everyday spoken phrasing.