LinkedIn Content Strategy & Writing Style
B2B Attribution & Activation◾️ Dreamdata◾️ Sales director with a crush on marketing
1 person tracking this creator on Viral Brain
Laura Erdem positions herself as a high-performance sales leader who champions the radical alignment of sales and marketing through data-driven attribution. Her content strategy centers on the "activation" of marketing data, moving beyond passive reporting to show how CRM integration and AI intent signals directly empower account executives to close deals. She is notable for her pragmatic transparency, openly discussing the 211-day B2B customer journey and the necessity of "try before you buy" trials even for complex SaaS products. Erdem’s work represents a unique intersection of revenue leadership and marketing empathy, where she uses her platform to bridge the gap between top-of-funnel activity and actual commercial impact.
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We are hiring! I am hiring! Account Executives in New York! You will love to sell Dreamdata - Amazing team - Market winning product - Inbounds that are not just qualified, but close within the qua…
"If you don't ask for it - nobody will get it for you. " I shared this personal story 2 months ago and we doubled application numbers for our open position from people we already knew! So the below…
Q1 has just started and we are already seeing Marketing teams planning for Q2 MQL goals to be hit. B2B customer journeys are in average 211 days long which means Marketing needs to be planning at le…
At Dreamdata Sales Leadership Kickoff we started with Marketing. Yep, kicking off the year for Sales we are starting with Steffen Hedebrandt presenting and being a part of the whole . It is an essent…
Spotted: Dreamdata text ad in another article. This time by Diana Gärdsell 🖐️🎤. Do you run text ads? You probably think they are cheap AND don't work. Well: Dreamdata will tell you if that's tr…
Not every deal is meant to close. But every interaction is a chance to leave an impression. On the Attributed podcast, I spoke with Dev Basu, who shared a story I can’t stop thinking about. They lo…
6.3 posts/week
Posts / Week
1.3 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
68.33%
Avg Engagement Rate
STABLE
Performance Trend
90
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
7/10
Uniqueness Score
YES
Question Usage
0.1%
Response Rate
Writing style breakdown
Overall tone: conversational, professional, approachable, and pragmatic with light warmth.
It feels like a senior B2B sales/marketing operator talking to peers, not like a formal corporate comms piece.
The style is informative and persuasive, but not hypey. It relies on clear logic, real-world examples, and specific details rather than grand claims.
Voice is confident but not arrogant; it assumes the reader is smart and busy.
Semi-formal: blends business vocabulary (MQL goals, attribution, GTM, pipeline, conversion rates) with casual expressions (btw, crazy, you will love to sell).
Grammar is mostly correct but not rigid; deliberate breaks in formality create a friendly, human voice.
Medium to high energy.
Posts often start with a punchy hook that feels direct and energetic.
Short sentences.
Exclamation marks, but not in every line.
Occasional emojis as a light touch, not as the core style.
The pacing feels active and forward-moving, but not frantic.
As hooks: "How are you planning your Marketing goals compared with Sales?"
To challenge assumptions: "Do you run text ads?"
Using "you" heavily.
Public invitations: "Ping me!", "If you are curious - let's talk through the details".
You need Marketing to be at the table.
Marketing needs to know...", "Marketing needs to understand...", "Marketing needs to know...".
Short, vivid narratives (e.g., the daughter dessert story, Dev Basu’s deal story).
These stories are concrete and simple, not elaborate or poetic.
If you don't ask for it - nobody will get it for you.
Not every deal is meant to close. But every interaction is a chance to leave an impression.
Mostly second-person "you" when advising, challenging, or inviting.
Sharing personal actions: "Last week I spoke about...", "I am hiring!"
Giving personal opinion or experience.
First-person plural "we" or implicit "we" when speaking as the company or team: "We are hiring!", "We do a trial every time!"
Stop waiting for 20 interviews.
Follow your ICP on LinkedIn.
Read the comments.
If you are curious - let's talk through the details...
If this resonates, let's chat" (pattern implied from other CTAs).
CTAs often assume some familiarity and comfort with the audience (e.g., "Ping me!" rather than "Please contact me").
Write as a knowledgeable, friendly B2B operator speaking directly to peers.
Use second-person "you" to involve the reader and first-person "I" for stories or offers.
Be direct and concrete, not abstract or overly theoretical.
Mix clear business terminology with everyday spoken phrasing.
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