Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 80+ free tools
Resources
Free Tools80+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
Start 7 Days Trial
Back to Discover Heroes
Jodie Cook

Jodie Cook

LinkedIn Content Strategy & Writing Style

Make the AI version of YOU | Founder, Coachvox | Forbes senior contributor | Forbes 30 under 30 | GB powerlifter | digital nomad

United States
35 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Jodie Cook positions herself as the ultimate architect of the AI-leveraged lifestyle, blending the high-performance discipline of a powerlifter with the technical foresight of an AI founder. Her content strategy centers on the radical reclamation of time, using AI tools like Coachvox not just for efficiency, but as a philosophical vehicle to "be more human" and live a debt-free, nomadic dream life. She is notable for her unapologetic focus on personal agency, frequently challenging her audience to stop "arguing for their limitations" while providing the tactical Forbes-level business frameworks to overcome them. The most compelling intersection in her work is the synthesis of high-tech automation and raw human vitality, where AI agents handle the admin so the creator can focus on health, travel, and high-level strategy.

Performance Overview

Followers

52.1K

Connections

7.3K

Avg. Engagement

98

Engagement Rate

Posts/Week

11.1

Viral Score

35

Posts Analyzed

1

Top Posts by Engagement

Wandered round Melbourne with global AI expert Allie K. Miller We didn’t talk about AI once Even though we both work in AI Even though we both love the topic Instead - we were human. Chatted abou…

LinkedIn post image: Wandered round Melbourne with global AI expert Allie K. Miller
1015906 viral
AI for Business7 months ago
View on LinkedIn

I know I keep going on about it but I wrote a book and it's reaaaaaaally freaking good The AI-Powered Coaching Business Playbook For coaches and consultants ready to reach their next level. Ready t…

LinkedIn post image: I know I keep going on about it but I wrote a book and it's reaaaaaaally freaking good
695326 viral
AI Coaching7 months ago
View on LinkedIn

Coaches with half your experience are charging twice your rates. They started 5 years after you. Their methods are surface-level. You could poke holes through their frameworks in minutes. But they…

535605 viral
Coach Marketing7 months ago
View on LinkedIn

Now AI can do 80% of your admin work there is no excuse not to enforce your boundaries and live your dream life That means a big noooooo to: ❌ Neglecting health for wealth ❌ Skipping the gym for a m…

LinkedIn post image: Now AI can do 80% of your admin work there is no excuse not to enforce your boundaries and live your dream life
473404 viral
AI Productivity7 months ago
View on LinkedIn

Share your best business purchase and get in my next Forbes article Here's the question: What's the ONE best business purchase you made so far this year, and why was it worth it? (Please respond in…

313614 viral
Business Productivity7 months ago
View on LinkedIn

I meet people who say I'm living the dream and they could never do it. But they don't realise: Your absolute DREAM life costs way less than you think. Step 1: Write out how you want to live and in…

351002 viral
Lifestyle Design7 months ago
View on LinkedIn

Posting Patterns & Frequency

11.1 posts/week

Posts / Week

0.8 days

Days Between Posts

1

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

ThursdayWednesday

Best Performing Times To Post

14:30 UTC

Topics & Content Focus

Primary Topics

AI-enabled lifestyle design (using automation to buy back time, health, and freedom)AI-powered coaching business growth (systems, offers, operations, and visibility)Visibility vs. expertise economics (why marketing outcompetes craft until you combine both)

Secondary Themes

Personal agency and anti-excuse mindset (boundaries, rejecting limiting narratives)Community-sourced intelligence for media/social proof (Forbes sourcing, purchase recommendations)Identity-based productivity (becoming the kind of person who prioritizes health + freedom)

Industry Focus

Coaching / creator-led service businessesAI education and implementation for solopreneursPersonal branding + marketing for independent experts

Content Categories

Mindset reframes (limitations, boundaries, self-leadership)AI adoption advocacy (start small, experiment, normalize agents/automation)Marketing strategy for coaches (positioning, visibility, demand creation)Lifestyle narrative / founder diary (travel, moves, who they meet)Engagement-bait community prompts (questions designed to generate comments)

Performance Insights

97.83333333333333%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Human-first AI lifestyle narrative (AI as the background engine enabling real life)Coach marketing inequality (visibility vs. expertise tension)AI as a boundary enforcer for health/freedom

Virality Signals

Polarizing/absolute language that invites agreement or rebuttal ("NO", "no excuse")Aspirational identity packaging (dream life, health, freedom) that broadens appeal beyond AIAuthority-by-proximity (credible names/locations) without heavy technical proofHigh-comment mechanics (explicit prompts, rules like 'comment only')Low shareability bias (personal + motivational content optimized for comments/likes over distribution)

Structure & Quality

170

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Contrarian callout that challenges the reader’s self-story ("no excuse", "NO")Status/jealousy tension hook (others with less experience earning more / living better)Aspirational identity hook (dream life, demigod health, freedom lifestyle)Social proximity/name-drop hook (credible person/setting used as narrative proof)Problem → blame shift → solution framing (it’s not the economy/kids/time; it’s design + systems)

Common Endings

Imperative rally cry (learn AI, start now, experiment)Direct CTA with link to asset (book/playbook, source list)Comment-only instruction to drive engagement (answer in comments, don’t DM)P.S. personal/location note to invite networking

Value Delivery Methods

Actionable micro-frameworks (step-based life design, start-small experimentation)Motivational reframes that remove external scapegoats and re-center agencyPractical promise: AI as leverage for admin removal + boundary enforcementMarket realism for coaches (visibility as the multiplier of true expertise)

Formatting Style

Short lines with deliberate whitespace for scroll-stopping pacingBullet lists with symbols (❌) to create clear behavioral boundariesCapitalization for emphasis ("NO") and punchy rhetorical resetsStep-by-step frameworks (Step 1/2/3) mixed with motivational languageOccasional emoji/symbol accents used as tone markers, not decoration-heavy

Audience & Tone

YES

Question Usage

41.33333333333334%

Response Rate

Detected Tone

Smart-casual motivational operator (systems + mindset + action)Relatable expert with aspirational lifestyle framingDirect, energetic, slightly confrontational coach voiceOptimistic techno-pragmatist (AI as leverage, not as novelty)informalsecond-person

Interaction Style

High-comment prompts and community participation loopsDirect challenge/coach tone that provokes self-reflectionSocial-proof and networking invitations (location, public sourcing)Encouragement plus mild confrontation (permission + pressure)

Community Building Signals

Comment-driven crowdsourcing (best purchase question, Forbes sourcing angle)List building via 'private source list' positioningLocal network callouts (moving cities, inviting connection)Shared identity formation (people who 'learn AI and win the game')

Writing Style Patterns

Content Strategy

Hook: Contrarian callout that challenges the reader’s self-story (Tone: informalCTA: Lead magnet CTA (free book/playbook download)

Writing style breakdown

<start of post>

Most people think they need more time.

But they don't realise

You don't need more time, you need more leverage.

Step 1: Audit your week and find the tasks that drain your soul.

Step 2: Use AI to automate or augment those specific tasks.

Step 3: Reclaim those hours for high-level thinking or just being human.

What I often hear next

But my business is [too complex / too personal / too niche] and AI is [scary / robotic / a fad]

NO

Arguing for your inefficiency means you get to keep it.

People with way more complex businesses than yours are already using AI to scale. Because they stopped making excuses and started experimenting.

The world will always give you a reason to stay busy and stressed.

But it doesn't have to apply to you.

Learn AI

Build leverage

Win the game

LET'S GO PEOPLE

P.s. Giving away my AI automation checklist for the next 24 hours. Link in bio.

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. The Hook: A bold statement or a relatable observation (e.g., 'Coaches with half your experience...').
2. STRUCTURAL FLOW & LOGICAL PROGRESSION

Sign in to unlock the full writing analysis

Apply Jodie Cook's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Jodie Cook.

Lenny Rachitsky

Lenny Rachitsky

Deeply researched product, growth, and career advice

22 Viral Score

Tim Yakubson 🚀

Tim Yakubson 🚀

I teach & implement Clay, Claude Code & n8n ✨ | Clay Expert (London-based) | Founder @ B2B Boosted

44 Viral Score

Paolo Trivellato

Paolo Trivellato

Agencies & SaaS: Add $15,000-$50,000 MRR in 90 days with a LinkedIn Inbound Funnel

85 Viral Score

Matt Gray

Matt Gray

Founder & CEO, Founder OS | Proven systems to grow a profitable audience with organic content.

20 Viral Score

Chris Donnelly

Chris Donnelly

Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

28 Viral Score

Jon Evans

Jon Evans

Chief Customer Officer | CMO | Uncensored CMO Podcast host | Speaker | Columnist | PMW Top 20 2025

29 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Jodie Cook and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Jodie Cook.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Elliot Garreffa
  • Jarno Duursma
  • Klaas Kroezen
  • Brian Balfour
  • Ross Stevenson
  • Koen Stam
  • Kevin "KD" Dorsey
  • Sahil Mansuri
  • Liza Adams
  • Jeff Ignacio
  • Jonathan Pipek 🔱
  • Elias Stråvik
  • Matteo Tittarelli ⚡️
  • Maja Voje