🏎️ UX in 60 seconds: Uber ran an A/B test. • In Variant A you saw a price range. • In Variant B you saw one fixed price. The winner increased ride bookings by 10%. Q: Which one was it? ❤️ reac…



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🏎️ UX in 60 seconds: Uber ran an A/B test. • In Variant A you saw a price range. • In Variant B you saw one fixed price. The winner increased ride bookings by 10%. Q: Which one was it? ❤️ reac…

2.4x better user activation. That’s what Scribe achieved by improving their onboarding. The secret? They used 3 key psychology principles from our course. We explain it all in our new case study.…

How to build high-growth products. Old way: • Short-term hacks • Opinions and trends • Obsessing over screens New way: • Understanding how people think • Using psychology to spot UX gaps • Mas…

Google increased conversions by +17% by changing 3 words: Their hotel booking widget went from: • ❌ BEFORE: “Book a room” • ✅ AFTER: “Check availability” Question: Can you explain WHY that chan…

🏎️ UX in 60 seconds — Challenge n°5: Q: What's the #1 problem on the right screen? Context: Linkedin is encouraging users to verify their account. So when I sent an invite request recently, I saw t…

🏎️ UX in 60 seconds — Challenge n°6: Every Monday, I check our email analytics. And every time, I panic for an instant. Q: Why is this graph falsely alarming? Hint: Pay attention to the the da…

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