Peep Laja: LinkedIn Content Strategy & Writing Style

You're pitching to the wrong person. We asked 101 B2B SaaS CMOs how they actually select vendors. The finding that might change your entire sales strategy: 82% of CMOs enter after the team has narro…

We asked 101 B2B SaaS CMOs: "Where do you start when searching for new software?" The results prove that most marketing teams are optimizing for a world that no longer exists. Here's what they turn…

42% of CMOs rank word of mouth #1. 2% rank paid ads #1. That's a 20x gap between what drives consideration and where most budgets go. We asked 101 B2B SaaS CMOs to rank what actually gets a vendor…

We have hard data: your website is still your most important marketing asset. We asked 101 B2B SaaS CMOs how they interact with vendors pre-purchase. 96% of the CMOs will visit your website (if you…

Who wants to improve their offer on some B2B landing page? And get some free Wynter message testing? I'm looking for volunteers for a new show concept - a B2B landing page with a lead magnet, newsle…

5 people will decide if you win. You'll talk to maybe one of them. We asked 101 B2B SaaS CMOs about their buying committees and shortlists. Average buying committee: 5.1 people Average number of v…