Cost comparison: full-time CMO vs. Fractional CMO. Most CEOs think they need a $300K+ CMO to scale. They're leaving $250K on the table.
231118 viral
Marketing Strategy9 months ago
LinkedIn Content Strategy & Writing Style
Fractional CMO | I make Marketing work so you don’t have to | Founder, Sure Shot Systems | Marketing Brains + Ad Muscle | Grill Cheese Virtuoso 🥪 | Collecting passport stamps 🌍
1 person tracking this creator on ViralBrain
Ben Desjardins positions himself as a high-velocity Fractional CMO who prioritizes execution over theory, explicitly distancing his brand from the "PowerPoint-heavy" consultant stereotype. His content strategy centers on de-risking the hiring process for founders by providing rigid 30-day onboarding frameworks and transparent ROI metrics. What makes Ben notable is his aggressive pivot toward Generative Engine Optimization (GEO), where he blends traditional marketing leadership with cutting-edge automation. This intersection of fractional executive oversight and technical AI workflows allows him to offer a unique value proposition: he doesn't just manage a team; he builds the proprietary systems that ensure a brand is the "cited answer" in an AI-driven search landscape.
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Cost comparison: full-time CMO vs. Fractional CMO. Most CEOs think they need a $300K+ CMO to scale. They're leaving $250K on the table.
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0.5 posts/week
Posts / Week
16 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
16.33%
Avg Engagement Rate
STABLE
Performance Trend
260
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.15%
Response Rate
Writing style breakdown
<start of post>
Most marketing strategies fail because they are built for a world that no longer clicks on blue links.
In 2025, I audited 15 different B2B content engines. The ones seeing growth weren't obsessed with "ranking." They were obsessed with "answering."
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