LinkedIn Content Strategy & Writing Style
Fractional CMO | I make Marketing work so you don’t have to | Founder, Sure Shot Systems | Marketing Brains + Ad Muscle | Grill Cheese Virtuoso 🥪 | Collecting passport stamps 🌍
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Ben Desjardins positions himself as a high-velocity Fractional CMO who prioritizes execution over theory, explicitly distancing his brand from the "PowerPoint-heavy" consultant stereotype. His content strategy centers on de-risking the hiring process for founders by providing rigid 30-day onboarding frameworks and transparent ROI metrics. What makes Ben notable is his aggressive pivot toward Generative Engine Optimization (GEO), where he blends traditional marketing leadership with cutting-edge automation. This intersection of fractional executive oversight and technical AI workflows allows him to offer a unique value proposition: he doesn't just manage a team; he builds the proprietary systems that ensure a brand is the "cited answer" in an AI-driven search landscape.
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Cost comparison: full-time CMO vs. Fractional CMO. Most CEOs think they need a $300K+ CMO to scale. They're leaving $250K on the table.
A founder told me, "We hired a fractional CMO with a killer resume. Ex-Brand. Ex-Agency. All the logos." Three months later, the only thing that changed was the number of PPT slides. No offense to th…
My clients are getting referrals from ChatGPT. They stopped playing the blog roulette, and started publishing the answers buyers ask AI. A comprehensive FAQ with front-loaded answers, an updated robo…
Google rankings won't save you in 2025. Because users aren't asking Google as much as before. They're asking ChatGPT, Perplexity, Gemini. And those tools don't show search results, they give direct a…
Stop hiring fractional CMOs based on their resume. Start hiring based on their first 30 days. In 2025, I reviewed 30+ fractional CMO engagements, and the successful ones all had one thing in common:…
Been heads-down building an #n8n workflow for the last 3 months. Reason: most small businesses know they should publish content, but they don't have the time (or the patience) to keep a blog alive. An…
0.5 posts/week
Posts / Week
16 days
Days Between Posts
1
Total Posts Analyzed
LOW
Posting Frequency
16.33%
Avg Engagement Rate
STABLE
Performance Trend
260
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.15%
Response Rate
Writing style breakdown
<start of post>
Most marketing strategies fail because they are built for a world that no longer clicks on blue links.
In 2025, I audited 15 different B2B content engines. The ones seeing growth weren't obsessed with "ranking." They were obsessed with "answering."
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