Ben Desjardins: LinkedIn Content Strategy & Writing Style

Cost comparison: full-time CMO vs. Fractional CMO. Most CEOs think they need a $300K+ CMO to scale. They're leaving $250K on the table.

A founder told me, "We hired a fractional CMO with a killer resume. Ex-Brand. Ex-Agency. All the logos." Three months later, the only thing that changed was the number of PPT slides. No offense to th…

My clients are getting referrals from ChatGPT. They stopped playing the blog roulette, and started publishing the answers buyers ask AI. A comprehensive FAQ with front-loaded answers, an updated robo…

Google rankings won't save you in 2025. Because users aren't asking Google as much as before. They're asking ChatGPT, Perplexity, Gemini. And those tools don't show search results, they give direct a…

Stop hiring fractional CMOs based on their resume. Start hiring based on their first 30 days. In 2025, I reviewed 30+ fractional CMO engagements, and the successful ones all had one thing in common:…

Been heads-down building an #n8n workflow for the last 3 months. Reason: most small businesses know they should publish content, but they don't have the time (or the patience) to keep a blog alive. An…