I've gathered the courage to write about something uncomfortable, but it needs to be said – the casual discrimination against Muslims in the business world. Two instances in one month. We rented an…
44338830 viral
Diversity & Inclusion4 months ago
LinkedIn Content Strategy & Writing Style
Building a consumer intelligence lab for India | The India Notes 🇮🇳 | 1990 Research Labs
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Dharmesh positions himself as a behavioral detective and cultural translator who decodes the intricate psychology of the Indian consumer. His content strategy centers on dismantling "lazy" market assumptions—such as the myth of the purely price-sensitive Indian—by replacing them with nuanced insights into trust, regret, and social signaling. What makes him notable is his refusal to sanitise the business landscape; he frequently addresses uncomfortable truths, from the ethics of disruptive software to systemic discrimination, with a rare intellectual honesty. By operating at the intersection of consumer research and moral philosophy, he provides a value proposition that moves beyond data points to explain the "why" behind human decision-making in a rapidly evolving economy.
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I've gathered the courage to write about something uncomfortable, but it needs to be said – the casual discrimination against Muslims in the business world. Two instances in one month. We rented an…
In India, most people are introduced to new systems through another person. A bank manager helps update Aadhaar. A mutual fund broker explains insurance. A shopkeeper teaches UPI. A local agent makes…
Open for new projects and collaborations! I design and facilitate workshops using Theatre, Psychodrama and action methods for groups and teams. Some of my current works are - - Leadership and entrepre…
Joining as a judge in GrowthX® voice AI buildathon. Looking forward to reviewing India AI use cases. I'm bullish on voice AI for India.
Revamped website 🥳 AI powered and human moderated! http://1990labs.com
4.8 posts/week
Posts / Week
1
Total Posts Analyzed
MEDIUM
Posting Frequency
78.7%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
<start of post>
We are taught that the best way to win a customer is to be the most "efficient" choice.
Faster delivery. Lower price. Fewer clicks.
But efficiency is a cold metric. It assumes that humans are calculators looking for the shortest path between two points. We aren't. We are emotional creatures looking for the safest path.
I recently watched a friend choose a plumber.
He had two options. One had a slick website with an automated booking system and a "guaranteed 30-minute arrival." The other was a guy recommended by a neighbor who "takes his time but explains everything he's doing."
My friend chose the second guy. Even though he was more expensive. Even though he couldn't come until the next day.
I asked him why.
The first one felt like a transaction," he said. "The second one felt like a solution.
This is the Efficiency Paradox.
When you remove all the "friction" from a process, you often remove the very things that build trust. Conversation is friction. Explanation is friction. Human presence is friction.
But in a world of automated bots and faceless interfaces, friction is how we know someone actually cares.
We don't just buy the result.
We buy the confidence that the result will be right.
The next time you try to optimize your business, ask yourself: am I removing a hurdle, or am I removing the handshake?
Efficiency wins the transaction.
Trust wins the customer.
<end of post>
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Write like Dharmesh BA 🕵🏽♂️.
