CMO Alliance's CMOs to Watch 2026 list came from peer nominations. Marketers chose the people they learn from. That means a lot to me. I'm proud to be on it. But what I'm most proud of is what it rep…


LinkedIn Content Strategy & Writing Style
1 person tracking this creator on ViralBrain
She positions herself as a People First, AI Forward strategist helping B2B and GTM leaders navigate transformation without losing accountability, judgment, or humanity. Her content centers on reimagining work before redesigning roles or org charts, using practical frameworks like the Sorting Machine and Trust Ladder alongside real examples from Box, Pavilion, and marketing teams. What distinguishes her is the combination of systems thinking and emotional intelligence: she pairs workflow mapping, AI agents, measurement, and governance with intellectual humility, kindness, and inclusion. Her work sits at a valuable intersection of executive advising, community building, education, and transparent experimentation with tools such as Claude and Gemini Notebook.
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CMO Alliance's CMOs to Watch 2026 list came from peer nominations. Marketers chose the people they learn from. That means a lot to me. I'm proud to be on it. But what I'm most proud of is what it rep…

AI will never have the A in RACI. I heard someone say that recently and wish I could remember who, because it was too good not to relay. If you haven’t used RACI in a while, it’s the model for who is…

I ran a live "AI cooking show" on stage at Content Jam in Chicago yesterday. A cup of critical thinking, a pinch of magic, and a tablespoon of hot mess in directing AI that served up persona-aligned a…

CEOs are starting to ask a different question about the CMO role. And it’s not whether they still need one or whether marketing should report to sales. A couple recently reached out to me asking what…
I saved the best for last as He did. This is the last paragraph in my LinkedIn About section: “My husband’s and my greatest achievements are our children. Sometimes our biggest contribution to the wo…

Filipinos are known for their singing voices. This is about as close as I’ll get to a world tour. 😂 Kicking off next week at Dreamforce in the Bay Area, then speaking at events across the country..…

5.8 posts/week
Posts / Week
27
Total Posts Analyzed
HIGH
Posting Frequency
73.1%
Avg Engagement Rate
STABLE
Performance Trend
390
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
88/10
Uniqueness Score
YES
Question Usage
0%
Response Rate
Writing style breakdown
The author’s voice is thoughtful, warm, practical, and intellectually curious. It combines professional credibility with an accessible, conversational manner. The writing is not formal in a corporate or academic sense, even when discussing organizational design, AI governance, leadership, or business transformation. Instead, complex ideas are translated into plain language and connected to recognizable human experiences.
The dominant tone is reflective rather than urgent. The author often begins with an observation about AI, work, leadership, or community, then gradually moves toward a broader human implication. The emotional energy is moderate and controlled. Even when discussing major technological change, the author avoids alarmism, exaggerated promises, or aggressive persuasion. The writing communicates confidence without sounding absolute.
A recurring characteristic is intellectual humility. The author frequently acknowledges uncertainty, changing opinions, incomplete knowledge, or the possibility of being wrong. Examples include “Sometimes it means admitting I was wrong,” “I’m doing plenty of zigging and zagging with AI,” and “I’m thinking about it as a spectrum.” This creates a voice that is authoritative but not authoritarian.
The author often uses first-person framing to establish personal involvement: “I’ve felt that too,” “I appreciate that,” “I want us to keep showing the work,” and “My view is that we should reimagine the work first.” First person is then balanced with inclusive second-person or collective language. The most common collective pronoun is “we,” which positions the reader as a participant rather than an audience member being instructed. “You” appears when explaining a principle directly, as in “You need to understand how the work, people, data, and systems fit together.”
The author uses direct questions frequently, but these are usually invitations to reflect rather than confrontational rhetorical devices. Examples include “Could someone newer to AI feel invited into the learning, or made to feel behind?” and “How are you thinking about the org question as AI changes the work?” Questions create dialogue and commonly appear near the end of a post.
The prose is structured and methodical, but it does not feel mechanical. The author usually moves from a concrete observation to an interpretation, then to a practical implication. Metaphors appear occasionally and are chosen for clarity rather than ornament. The butterfly-and-garden analogy in post 4 is a notable example. Repetition also matters, especially the recurring sequence “reimagine the work first, then the roles, then the org.” This phrase functions as a conceptual anchor across multiple posts.
Humor is present but restrained. It appears through small personal asides, self-deprecation, emojis, or situational observations: “gotta like the men in pink,” “I’m not much of a country music fan,” and “Apparently ‘Give to Get’ works for yellow Labs too.” The humor softens professional material without becoming the central purpose of the writing.
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