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Brunno Batista

Brunno Batista

LinkedIn Content Strategy & Writing Style

Worldwide Brand Ambassador- Roofing Consultant, Roofer & Social Media Influencer in the Roofing Industry.

United States
8 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Brunno Batista positions himself as a high-energy advocate for the trades, blending his role as a global brand ambassador with the raw, unfiltered perspective of a career roofer. His content strategy centers on elevating blue-collar craftsmanship through a mix of "hack" exposes, machinery showcases, and a strong push for trade school education over traditional academic paths. He is notable for his "No BS" persona, which bridges the gap between technical roofing expertise and a patriotic, family-oriented value system. By intersecting industry advocacy with social commentary, Batista creates a unique space where professional skill is framed as both a source of individual pride and a foundational pillar of national strength.

Performance Overview

Followers

46.0K

Connections

30.0K

Avg. Engagement

32

Engagement Rate

Posts/Week

24.7

Viral Score

8

Posts Analyzed

1

Top Posts by Engagement

A CHILD WILL BE A CHILD, Let your little BOY be a ROOFER.💪💪 Teach Your Kids A SKILLED Trade.❤️❤️ If you think your child may be an ideal candidate for a career in the skilled trades, starting that…

731233 viral
Skilled Trades Career Advice7 months ago
View on LinkedIn

LIKE THIS POST IF YOU LOVE AMERICA!🇺🇸🇺🇸 Let’s raise our kids to love this country, not blindly, but with pride, respect, and the drive to make it better every day.❤️❤️ No matter your politics, ra…

49212 viral
Civic Pride7 months ago
View on LinkedIn

WHO SAYS ROOFING IS NOT AN ART?🤔🤔🤔 #RespectARoofer💪💪 #Roofing #Craftsmanship #Roofer #Skills #BrunnoNoBs 👊👊

LinkedIn post image: WHO SAYS ROOFING IS NOT AN ART?🤔🤔🤔
45201 viral
Roofing & Construction Trades7 months ago
View on LinkedIn

GOTTA GO!🏃🏃‍♂️ HAVE A NICE WEEKEND EVERYONE!😂😂 #funny #lol #haveaniceweekend #TGIF #roofing #BrunnoNoBs 👊👊

28311 viral
Workplace Culture7 months ago
View on LinkedIn

SOMETHING TO THINK ABOUT…🤔🤔🤔 #BrunnoNoBs 👊👊

LinkedIn post image: SOMETHING TO THINK ABOUT…🤔🤔🤔
26601 viral
Mindset7 months ago
View on LinkedIn

HE SAID HE HAS 20+ YEARS IN TORCH DOWN ROOFING BUT YET...😱😱 A HACK 😡😡- A.K.A WANNA BE ROOFER!👎 Scammers tend to target elderly people with all kinds of schemes, taking advantage of their isolati…

141001 viral
Roofing Scams7 months ago
View on LinkedIn

Posting Patterns & Frequency

24.7 posts/week

Posts / Week

0.3 days

Days Between Posts

1

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

SaturdaySundayFriday

Best Performing Times To Post

13:00–17:00 UTC21:00 UTC

Topics & Content Focus

Primary Topics

Skilled-trades advocacy as an alternative to traditional college (apprenticeships, wages, career legitimacy)Roofing/blue-collar identity content designed for quick relatability (trade-life moments, humor, mishaps)Values-and-identity storytelling tied to patriotism, faith framing, and family upbringingParenting-through-a-work-ethic lens (raising kids toward grit, pride, and practical skills)

Secondary Themes

Construction-industry career ecosystem (roofing, framing, electrical, plumbing, welding, HVAC)Motivational mindset posts using ambiguity to spark interpretationAlgorithm-seeking distribution tactics (broad hashtags, FYP/viral tagging, punchy hooks)

Industry Focus

Residential roofing and broader skilled-trades constructionBlue-collar workforce recruiting / trade career awareness

Content Categories

Trade advocacy / workforce narrativeIdentity & values commentaryHumor / meme-style trade contentMotivational prompt content

Performance Insights

31.5%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Skilled-trades career legitimacy + parenting narrative (trade-as-a-path messaging)Broad identity/value posts (patriotism, unity, faith-adjacent framing)

Virality Signals

Broad-reach hashtags and algorithm-chasing tags (#Fyp/#viral style)Identity triggers that are easy to agree with and share (pride/belonging framing)High-emotion punctuation (caps + emojis) that reads like short-form video captionsComment-bait via ambiguity (statements that invite people to fill in meaning)

Structure & Quality

55

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

62/10

Uniqueness Score

Common Hooks

All-caps, high-intensity opening with emojis (shock/enthusiasm first)Identity-based challenge/trigger (e.g., prompting agreement and belonging)Contrarian/values hook that implies a bigger point (trade vs college, kids should learn a trade)Curiosity/ambiguity hook that invites projection (open-ended “think about it” framing)

Common Endings

Hashtag stack for discovery (often includes #Fyp / #viral equivalents)Creator signature tag/branding marker (consistent personal hashtag)Emphatic emoji punctuation (fists, flags, prayer hands)

Value Delivery Methods

Identity reinforcement (blue-collar pride, patriotism, family values)Practical career reframing (trades as financially viable and respectable)Relatable entertainment (trade-life humor and mishap framing)

Formatting Style

All-caps emphasis and short burst sentencesHeavy emoji usage as tone + pacing controlLine breaks for rhythm (especially on longer value posts)High hashtag density with broad-category tags

Audience & Tone

NO

Question Usage

0%

Response Rate

Detected Tone

Blue-collar hype-motivatorRelatable trade advocateValues-forward community builderPunchy, caption-like broadcasterinformalsecond-person

Interaction Style

Agreement signaling (likes as a loyalty/identity indicator)Values-based discussion (comments driven by beliefs and upbringing opinions)Occasional debate/polarization potential (patriotism/faith-adjacent phrasing)

Community Building Signals

Strong personal brand marker repeated in every post (creator-tag as a rally point)In-group language for tradespeople (roofer/blue-collar identity cues)Shared values framing to unify a broad audience beyond the trade niche

Writing Style Patterns

Content Strategy

Hook: All-caps, high-intensity opening with emojis (shock/enthusiaTone: informalCTA: Direct engagement ask (like/agree-type CTA)

Writing style breakdown

<start of post>

DON’T LET A HACK RUIN YOUR HOME!🏠🏠👎👎

It’s heartbreaking to see homeowners pay thousands of dollars for work that actually causes more damage. This "roofer" didn't even use underlayment!😡😡 Always check references and make sure they are licensed and insured before you let anyone on your roof. Quality matters!💪💪

#Roofing #Roofer #HackJob #Construction #HomeImprovement #Warning #Fyp

#BrunnoNoBs 👊👊

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. THE HOOK: A short, high: impact sentence in ALL CAPS, usually followed by 2: 4 emojis.
1. Start with an ALL CAPS hook and 2+ emojis.

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