Unbelievably grateful to have won Enterprise AE of the Year at Gong. Coming into the year, finishing #1 was my one and only goal. My (shallow) ‘why’ … as a hyper competitive person who’s finished…


LinkedIn Content Strategy & Writing Style
AE @ Gong | Closed Won 🦙 | 7x President’s Club
1 person tracking this creator on Viral Brain
Brian LaManna positions himself as the practitioner-mentor, a high-performing Account Executive who bridges the gap between corporate sales excellence at Gong and the raw, tactical reality of closing deals. His content strategy centers on tactical transparency, where he deconstructs specific sales motions—such as "value touches" between calls or "war-gaming" deal risks—into repeatable frameworks for his audience. What makes Brian notable is his refusal to rely on generic motivational fluff; instead, he leverages his "7x President’s Club" credibility to offer a "boots-on-the-ground" perspective that prioritizes radical honesty and psychological safety in the sales process. He expertly navigates the intersection of corporate advocacy and solo-entrepreneurship, seamlessly promoting Gong’s AI tools while building his independent "Closed Won" community, effectively proving that a top-tier employee can simultaneously be a powerhouse personal brand.
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Unbelievably grateful to have won Enterprise AE of the Year at Gong. Coming into the year, finishing #1 was my one and only goal. My (shallow) ‘why’ … as a hyper competitive person who’s finished…

Seeing my name on a NY Times Square billboard is not something I had on my 2026 bingo card... but nor was baby monkey Punch... so here we are. Huge thank you to the team at trumpet 🎺 for making tha…

The most special of special weeks at Gong. 600+ taking on Cancun, Mexico for SKO. Record breaking year across the board. Job not finished 😈

Just received my territory for 2026 and boy am I pumped up. Here’s a glimpse into my book. -6 Tier 1’s -8 Tier 2’s -16 Tier 3’s And 5 strategic customers with whitespace potential. Glimpse into…
Haven't been this excited about a Gong product launch since 2023. Gong went GA this past week with AI Trainer as apart of Gong Enable, the only AI roleplay agent trained on your actual customer conve…

I (most respectfully) turned down the recent chance to interview for a promotion. 2025 was my first year in Enterprise sales and I exceeded my own expectations. Was beyond humbled that I earned my…
7.8 posts/week
Posts / Week
1 days
Days Between Posts
3
Total Posts Analyzed
HIGH
Posting Frequency
382%
Avg Engagement Rate
STABLE
Performance Trend
230
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.3%
Response Rate
Writing style breakdown
The author writes with the voice of a 'practitioner-mentor'—someone currently in the trenches of high-stakes Enterprise sales who shares hard-won lessons with a mix of professional authority and casual accessibility. The style is punchy, persuasive, and highly structured, designed for the fast-scrolling environment of LinkedIn.
CORE CHARACTERISTICS: The writing is 'instructive' and 'direct.' It avoids academic fluff in favor of 'sales-floor vernacular.' It oscillates between being a tactical field guide (how to handle territories, discovery, or tools) and a motivational diary (sharing personal career decisions and anxieties).
EMOTIONAL TONE: High-energy and momentum-driven. Even when discussing stress or failure, the tone remains 'proactive.' There is a palpable sense of urgency and 'winning' (e.g., 'attack,' 'sharpest weapon,' 'crushing it').
Heavy use of 'The Listicle' format to break down complex strategies.
Rhetorical questions used as section headers to mimic a conversation.
'The Vulnerability Hook': Starting with a personal admission (stress, turning down a promotion) to build rapport before pivoting to a lesson.
'The Reframe': Taking a common sales situation and offering a counter-intuitive 'top performer' perspective.
ADDRESSING THE READER: Primarily second-person ('you') to create a coaching dynamic. The author frequently uses first-person ('I', 'my') to provide social proof, showing they aren't just theorizing but are actually doing the work. Commands are direct but framed as 'The Framework' rather than just an order.
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