Olaf Boettger: LinkedIn Content Strategy & Writing Style

𝗬𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗶𝗻 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗼𝗼 𝗹𝗼𝗻𝗴 𝗶𝗳… …you read the list and nod. More than once. Such a list has been floating around…

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝘄𝗮𝘀𝘁𝗲 𝗜 𝗿𝗲𝗺𝗼𝘃𝗲𝗱 𝘄𝗮𝘀𝗻’𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀. 𝗜𝘁 𝘄𝗮𝘀 𝗶𝗻 𝗺𝘆 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴. 17 learnings from 17 years in continuous improvement in Danaher. No…

𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝗲𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 𝗼𝗿 𝗹𝗲𝘀𝘀 27 years in continuous improvement have taught me this: • I don’t start with th…

𝗗𝗮𝗶𝗹𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘄𝗲𝗮𝘁𝗵𝗲𝗿 𝗿𝗲𝗽𝗼𝗿𝘁 Yet in many organisations, that’s exactly what it sounds like. • “Revenue is down.” • “Scrap increased.” • “Service leve…

𝗜𝗳 “𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁” 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗽𝗹𝗮𝘆𝗲𝗱 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹, 𝘁𝗵𝗲𝘆’𝗱 𝗻𝗲𝘃𝗲𝗿 𝘀𝗰𝗼𝗿𝗲 Look at the picture and tell me this doesn’t feel familiar: • Everyone is busy.…

𝗜𝗳 𝘄𝗮𝘀𝘁𝗲 𝗮𝘁 𝘄𝗼𝗿𝗸 𝗰𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗳𝗶𝗻𝗲 ... Look at the German ticket on the windscreen. • Not for speeding. • Not for illegal parking. 𝗙𝗼𝗿 𝘄𝗮𝘀𝘁𝗲. • A one-hour meeting. 2…