LinkedIn Content Strategy & Writing Style
VP, Customer Strategy at TitanX | B2B Revenue Operator | GTM Systems, Accountable Pipeline, Commercial Efficiency
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Gerry Hill positions himself as a high-stakes revenue operator and GTM strategist who prioritizes commercial reality over vanity metrics. His content strategy centers on dismantling the "activity for activity's sake" mindset, arguing instead that the true value of outbound is the speed of market learning and the creation of "economic signals." He is notable for his unapologetic focus on elite execution, often critiquing the "lazy sequencing" and "synthetic outreach" that plague modern SaaS while advocating for a return to high-standard human interaction. Hill’s work sits at a sharp intersection of systems architecture and change management, where he blends deep technical GTM engineering with a traditional, grit-based leadership philosophy.
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One of my favourite customers is looking for remote SDR leader/Manager and a SDR, calling credit unions with a managed security offer. Big Tam, great tooling and great leaders. Who do you know
The primary function of cold calling is to set follow ups you can call back. Meetings are a by-product of first calls with strangers at 3-5% for most B2B teams. Yet why do we not follow up with rigour…
Most offsites end up being some version of preach-and-teach. Slides. Slogans. “Winning together.” Usually disconnected from the actual commercial reality most companies are dealing with right now. The…
I’m beefing up the org. We are doing brilliantly as a customer facing function. Broadly some of the happiest customers in B2B SaaS. We are adding depth to our solutions and customer operations group-…
Most sales teams aren’t losing because their reps are lazy; they’re losing because the industry taught them the wrong survival instinct. When pipeline gets tight, we don’t fix execution, we turn up vo…
On the way to Nashville for the TitanX team offsite. Can not wait to embed for three days and spend time with my team and the wider group. I’ve been thinking a lot about the role companies like ours…
2.5 posts/week
Posts / Week
14
Total Posts Analyzed
MEDIUM
Posting Frequency
40.7%
Avg Engagement Rate
STABLE
Performance Trend
1200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
Most GTM strategies are built on a lie. The lie is that more volume eventually equals more value.
We see it in every board deck. More SDRs. More sequences. More automated 'personalisation' that everyone can see through. It is a tax on the market and a drain on your capital.
The reality is that the market is not a volume game anymore. It is a signal game.
If you are running a PE-backed business, you do not need more activity. You need faster learning loops. You need to know—within weeks, not quarters—which segments are actually biting and which are just expensive distractions.
I was talking to a VP of Sales yesterday who was frustrated that his team had 'hit their numbers' but the pipeline was hollow.
Why? Because they were measuring the wrong thing. They were measuring effort. They were not measuring the movement from unknown to understood.
That is why we built TitanX.
1/ GTM Engineers who understand that Clay is not a tool, it is a philosophy.
2/ Account Executives who can actually hold a commercial conversation without a script.
3/ Solutions leaders who obsess over customer outcomes.
Own your shit
Empty the tank
Day Zero mindset
If you want to build the future of outbound, let's talk.
TitanX
<end of post>
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