Yared Endale

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𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐬𝐨𝐥𝐯𝐞 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧?

Last month, I found myself stuck. I was trying to design a system for a client that felt overly complex and cluttered. No matter how many times I rearranged the components, it didn't feel right.

So I took a step back. I stopped looking at the pixels and started looking at the people. I spent three days just observing how the team interacted with their current, broken tools. I didn't take notes on features; I took notes on frustrations.

The result was a complete pivot. By focusing on the 'human friction' rather than the 'technical requirement,' we built something that wasn't just functional—it was intuitive.

Data from our first week of testing shows a 40% decrease in user errors. But more importantly, the team actually enjoys using it. This reminded me that design is never about the tool; it's about the experience it enables.

A special thanks to the design team and our early testers for their patience and honest feedback during this pivot.

We are just getting started with this new approach.

If you've ever felt stuck in a loop, maybe it's time to change your lens.

#DesignThinking #UserExperience #ProblemSolving #Innovation

Tizita Kentiba Lemma Dagmawi Bedilu Degefe Yared Endale Freadam Abebe

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