YOUR BEST BRAND AMBASSADORS AREN'T ON TV. THEY'RE ON PAYROLL. I interviewed 20+ teams running employee advocacy programs, and ONE shift is clearer than ever: employee influencers are the future of the…


LinkedIn Content Strategy & Writing Style
Yanni @ Workshop | Creator | Gen Z Marketer | Writer | Social, brand, content, & culture | B2B SaaS | 10M+ impressions ✍🏼
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Yanni Pappas positions himself as the relatable, high-energy bridge between Gen Z digital fluency and B2B SaaS strategy. His content centers on the human-centric evolution of internal communications, specifically championing the rise of the employee influencer and the "internal equals external" movement. By blending internet-native slang and self-deprecating humor with high-stakes corporate initiatives like National Internal Comms Day, he makes dense organizational topics feel urgent and culturally relevant. Yanni is notable for his radical transparency regarding the intersection of employee happiness and brand advocacy, arguing that authentic content is impossible without a healthy culture. This unique fusion of culture-first marketing and tactical B2B community building allows him to transform traditional corporate functions into a vibrant, "yap-worthy" creator ecosystem.
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2.3
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YOUR BEST BRAND AMBASSADORS AREN'T ON TV. THEY'RE ON PAYROLL. I interviewed 20+ teams running employee advocacy programs, and ONE shift is clearer than ever: employee influencers are the future of the…

i think i'm in a situationship with claude the way i wait so long for a text back...but i refuse to go back to my toxic ex (chatgpt)
HAVE YOU HEARD THE NEWS? 📰 Workshop has officially declared April 23 as NATIONAL INTERNAL COMMS DAY. We created this annual moment for one reason: the people behind the scenes deserve recognition and…

Everyone's got hot takes on "the future of internal comms"... but uhhhh can we be honest about what's actually still working for employees? Some might say 'do more video!' or 'employees want apps!' bu…

Did Workshop create a national holiday...? YUP. yup we did. 💐 I was *a little* busy last week, so I didn't post on LinkedIn for the first-ever National Internal Comms Day. ...BUT here's what we wer…
If y'all needed further proof that employee content IS the moment rn, here's the LinkedIn data behind my article post. IT'S ONLY BEEN 24 HOURS. 🤯 So yeah, job titles or follower counts do not create…

2.3 posts/week
Posts / Week
3.5 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
477.1%
Avg Engagement Rate
STABLE
Performance Trend
650
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
I’m gonna be so for real with u: most corporate newsletters feel like a dentist’s waiting room. 🦷
You open them, you see a wall of text about "synergy" or "quarterly alignment," and you immediately close the tab. We’ve all done it. I’ve done it!
But here’s the thing... it doesn't have to be this way.
Last week at Workshop, we were yapping about how to make internal comms actually feel like HUMAN comms. The secret? Stop writing like a robot and start writing like a person.
(yes, even if u have to use a few emojis to get the point across lolz)
If you want employees to actually care, you gotta give them something worth caring about. Use their real names. Share the behind-the-scenes photos from the retreat. Tell the story of the "big swing" that didn't quite land.
Authenticity > Perfection. Every. Single. Time.
Wanna learn how to ditch the corporate speak for good? I’m hosting a live session on June 12th with some absolute legends in the space.
WE’RE SPILLING ALL THE SECRETS. DON'T MISS OUT.
🫵🏼 GRAB YOUR SPOT: https://lnkd.in/g-example-link
See u there, goobers! <3
<end of post>
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