LinkedIn Content Strategy & Writing Style
Yanni @ Workshop | Creator | Gen Z Marketer | Writer | Social, brand, content, & culture | B2B SaaS | 10M+ impressions ✍🏼
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Yanni Pappas positions himself as a digitally native bridge between the rigid world of B2B SaaS and the fluid, fast-paced vernacular of Gen Z internet culture. His content strategy centers on humanizing corporate data through high-energy commentary, often using pop culture vehicles like Love Island to make dry internal communications benchmarks feel urgent and entertaining. What makes him notable is his ability to maintain a high-signal professional output while speaking in a "shitposting" dialect that prioritizes authenticity over traditional executive polish. This creates a compelling intersection where hard data meets cultural literacy, allowing him to pitch sophisticated marketing reports with the same viral energy as a personal life update.
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U AREN'T COOKED. we need to end this odd unspoken pressure that u need to accomplish certain things before a certain age. life was never supposed to be a sprint, and we definitely don't all start at t…
NO IDC. posting casually on linkedin is the coolest thing u can do. IDK WHAT U GUYS R SO AFRAID OF??? like YES, everyone u know IRL will be confused and say "oh...I see your LinkedIn posts!...😀" in p…
the year is 2012. u became a marketing genius after seeing this on twitter. agentic workflows didn't exist. life was simple.
women in SPAM make the world go round. the vibes would seriously be so bad without them. if u know a woman in SPAM, please salute her for her service. thank u, women in SPAM. stay strong out there…
my summer is an absolute movie so far 😍 so grateful for this view
YOUR BEST BRAND AMBASSADORS AREN'T ON TV. THEY'RE ON PAYROLL. I interviewed 20+ teams running employee advocacy programs, and ONE shift is clearer than ever: employee influencers are the future of the…
2.5 posts/week
Posts / Week
5
Total Posts Analyzed
MEDIUM
Posting Frequency
692.8%
Avg Engagement Rate
STABLE
Performance Trend
450
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.9/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
i’m just gonna say it: internal comms is the new product marketing.
we spent the last decade obsessed with the customer journey, but we completely ignored the employee journey. and now? the data is showing that it’s catching up to us.
we looked at the numbers from our latest report and the results r actually wild. companies that treat their internal updates like a marketing campaign see a 3x increase in engagement. 3x!!! that’s not just a 'nice to have' -- that’s a business imperative.
i think we’re entering an era where 'corporate speak' is finally dying. people don't want to read a dry memo from a ghostwriter. they want personality, they want clarity, and they want to know why it matters to THEM.
if your internal emails still look like a legal disclaimer...we need to talk.
we’re yapping all about this and more in our live session next week! come hang out and let's look at some spicy data together. 🥵
🫵🏼 register here: https://workshop.com/live-data-session
<end of post>
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