Sascha Muckenhaupt

The style is professional yet warm, clearly positioned for LinkedIn / thought-leadership in the workplace and hospitality space.

It is conversational and accessible, but not casual in a slangy way. The writer balances expertise with humility.

The writing is primarily informative and persuasive, with a reflective, slightly inspirational tone.

It is structured and methodical rather than free-flowing. Posts follow a clear logic and visual structure.

There is a subtle storytelling element, but the focus is on ideas, frameworks, and learnings rather than long narratives.

Mid-energy: calm, steady, and thoughtful rather than hyped or dramatic.

Optimistic and constructive: challenges are framed as solvable; the emphasis is on opportunities and better ways of doing things.

Emotion appears through empathy and human-centered language (“destinations people love,” “feel valued,” “deeply human”), not through overt sentimentality.

Frequent use of rhetorical questions, often to open a post or transition between ideas.

Heavy use of contrasts and polarity (IN vs OUT, fortress vs hospitality, hotel types vs each other, do vs don’t).

Repetition of key thematic phrases around experience, hospitality, destinations, human connection, and co-creation.

Direct audience engagement, but mostly through prompting reflection rather than direct instruction (“So instead of… let’s ask ourselves:”).

Use of named examples and brands (Apple, LEGO, Hamleys, Gensler, hotels) to ground abstract ideas.

Occasional short, standalone “moral” lines near the end beginning with “Because…” to tie the post to a larger principle.

Mix of first-person singular (“I’m currently working with…”, “What resonated most with me:”) and inclusive “we” (“How do we encourage…”, “So how to go further?”).

Second-person “you” appears more in questions and prompts than in commands (“If your workplace was a hotel—what kind of hotel would it be?”, “Here’s one thing you shouldn’t skip”).

Softer guidance: “Consider the diversity…”, “So instead of chasing… let’s ask ourselves:”

When direct, still framed as suggestions or “ways to start”: “Here are a few alternative ideas:”, “3 ways to start:”

The voice feels like a peer expert sharing insights, not an authority lecturing the reader.