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Lion Hirth

Lion Hirth

LinkedIn Content Strategy & Writing Style

Prof at Hertie School & director of Neon · Power systems & energy markets

Germany
35 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Lion Hirth positions himself as a translator between power-system research, energy markets, and public policy, combining his professorship at Hertie School with leadership at Neon. His content centers on real-time electricity and gas-market commentary, using price spikes, storage levels, hedging, CfDs, curtailment, and flexibility to explain what market signals actually mean and which interventions could work. He stands out for pairing academic credibility with unusually immediate, concrete analysis - moving from a 700 €/MWh forecast to recommendations on batteries, dynamic tariffs, and grid investment. The intersection of research, policy critique, and practical education is especially clear in his papers, webinars, Oxford talks, and power-grids course.

Performance Overview

Followers

55.1K

Connections

3.0K

Avg. Engagement

158

Engagement Rate

Posts/Week

Viral Score

35

Posts Analyzed

2

Top Posts by Engagement

Why are European electricity prices so high, and what can we do about it? Here is my take as presented in Oxford on Tuesday.

641605324 viral
about 1 month ago
View on LinkedIn

verrückt, wie wenig über den Gaspreis geredet wird. TTF hat sich seit Juni verdoppelt

LinkedIn post image: verrückt, wie wenig über den Gaspreis geredet wird.
235541010 viral
Finance & Fintechabout 1 month ago
View on LinkedIn

Heute Abend bekommen wir zum zweiten Mal diese Woche eine Preisspitze beim Strompreis. Ein solche Preisspitze zeigt an: wie haben viel Nachfrage und knappes Angebot. Es ist ein Knappheitssignal, man…

LinkedIn post image: Heute Abend bekommen wir zum zweiten Mal diese Woche eine Preisspitze beim Strompreis.
1627469 viral
29 days ago
View on LinkedIn

Wir sind beim Gas jetzt bei 82 €/MWh (TTF front month). Das ist der höchste Preis seit 2022. Überhaupt gab es so hohe Gaspreise nur im Zeitraum September 2021 bis Dezember 2022. Beim Strom sind wir…

LinkedIn post image: Wir sind beim Gas jetzt bei 82 €/MWh (TTF front month).
19423127 viral
Finance & Fintechabout 1 month ago
View on LinkedIn

New working paper Do wind and solar curtail at negative electricity prices? Incentives and evidence across two decades of German renewable support schemes In many power systems, wind and solar gen…

LinkedIn post image: New working paper
1751875 viral
about 1 month ago
View on LinkedIn

Bei 135 Euro sind fast alle Marktpramien-Anlagen im Geld. Sowohl wind wie auch Solar. (Damit meine ich: Marktwert über AZW.) Wenn das so eintritt, bedeutet das: kaum noch EEG-Förderkosten im kommend…

LinkedIn post image: Bei 135 Euro sind fast alle Marktpramien-Anlagen im Geld. Sowohl wind wie auch Solar.
1371344 viral
Finance & Fintech28 days ago
View on LinkedIn

Posting Patterns & Frequency

4.0 posts/week

Posts / Week

2

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: Europe/Berlin

Best Performing Days

MondayTuesday

Best Performing Times To Post

Early afternoonLate afternoonEarly evening

Topics & Content Focus

Primary Topics

Wholesale Electricity Market Dynamics and Scarcity PricingRenewable-Energy Support Design, Curtailment, and Market EfficiencyEnergy Policy Trade-offs Across German and European Power Markets

Secondary Themes

Contracts for Difference, PPAs, and Merchant Risk ManagementRenewable-Asset Hedging and Power-Market RevenuesTechnical Education and Research Dissemination in Energy EconomicsPublic Debate Around Windfall Profits and Subsidy Costs

Industry Focus

European electricity marketsRenewable-energy project finance and market designGerman and EU energy regulationPower-system economics and policy

Content Categories

Real-time market commentaryTechnical policy analysisAcademic and industry research promotionProfessional education and event marketing

Performance Insights

158.1%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Live commentary on electricity-price spikesData-backed analysis of renewable-support economicsCritical discussion of energy-policy consequences

Virality Signals

Short real-time market observations generate disproportionate commentsSpecific numbers and policy consequences strengthen credibility and sharingProvocative contrasts, such as high prices without state revenue, encourage debateComment activity is stronger on market interpretation than on promotional announcements

Structure & Quality

230

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

88/10

Uniqueness Score

Common Hooks

Immediate observations about current electricity pricesSpecific price thresholds or market conditionsContrarian challenges to popular energy-policy narrativesDirect announcements of courses, webinars, or research

Common Endings

Open-ended commentary inviting debateA skeptical or provocative final observationEvent-registration or research linksAbrupt endings after the central market insight

Value Delivery Methods

Translates complex electricity-market mechanisms into practical implicationsConnects wholesale prices to subsidy costs, public revenue, and political narrativesExplains hedging, PPAs, CfDs, and market premiums for a specialist audienceBridges academic research with current market events

Formatting Style

Short, dense paragraphsFrequent line breaksParenthetical clarification of technical termsInline linksMixed German and English communicationMinimal visual decoration

Audience & Tone

YES

Question Usage

0%

Response Rate

Detected Tone

Smart-casual specialistTechnically authoritativeSkeptical and contrarianDirect and intellectually provocativeRelatable market insidersemi-formalfirst-person

Interaction Style

Analytical disagreement and peer debateRapid reactions to current market conditionsSpecialist discussion in the commentsHigher interaction on provocative interpretations than on event promotion

Community Building Signals

Creates a shared professional conversation around live power-market eventsUses controversy to activate experts and policy-minded readersBuilds authority through repeated interpretation of industry developmentsExtends the audience into webinars, courses, and research communities

Writing Style Patterns

Content Strategy

Hook: Immediate observations about current electricity pricesTone: semi-formalCTA: Direct registration invitation

Writing style breakdown

The author’s voice is direct, compact, technically informed, and deliberately conversational. It moves between English and German without changing its fundamental personality: factual, economically literate, mildly skeptical, and occasionally dryly humorous. The writing is not polished into corporate neutrality. It retains the speed and roughness of an expert speaking directly to an interested audience.

The dominant register is professional but informal. Technical subjects such as electricity prices, gas storage, market premiums, CfDs, LNG capacity, hedging, PPA contracts, and industrial network charges are discussed without lengthy introductory explanation. The author assumes that the reader can follow specialist terminology, while still inserting short clarifications when necessary. For example, 'Damit meine ich: Marktwert über AZW.' and 'man könnte auch sagen: ein Warnsignal.' clarify the intended interpretation without interrupting the compact style.

The author generally avoids decorative language. Statements are built around observable facts, prices, dates, market conditions, or policy consequences. The persuasive force comes from juxtaposition and reasoning rather than from emotional adjectives. A price of 130 €/MWh is described as 'Schmerzhaft hoch,' but immediately compared with the 700% higher price during the 2022 energy crisis. This creates proportion and prevents a single fact from being interpreted in isolation.

The tone can become pointed when discussing political decisions or public rhetoric. The closing sentence of post 3, 'Ich bin mal gespannt wann der erste wieder Windfall Profits! und Übergewinnabschöpfung! schreit...', uses mock anticipation and exaggerated quotation-like phrasing to signal criticism. The author does not generally use elaborate sarcasm; instead, irony appears in short parenthetical remarks, abrupt contrasts, and the strategic placement of emotionally loaded political terms.

The author frequently addresses the reader implicitly rather than through repeated use of 'you'. Direct audience engagement is most visible in recommendations and imperatives: 'Was wir tun sollten:' followed by a list, and 'not forget' in the English post. The preferred stance is not motivational coaching but informed intervention. The author presents an interpretation, explains the mechanism, and sometimes states what policy or market participants should do.

The writing is methodical beneath its informal surface. Even short posts usually contain a measurable observation followed by an interpretation, comparison, forecast, or recommendation. The author is comfortable with fragments, compressed syntax, and nonstandard punctuation because the priority is speed and intelligibility rather than formal grammatical completeness.

Energy levels vary by post. The short price alerts are fast and almost telegraphic: 'Morgen wieder Knappheitspreise' and 'strom ganz schön teuer heute, (fast) überall'. The longer analytical posts slow down and become explanatory, but they remain compact. There is little introspection, sentimentality, or narrative self-display. First-person references occur mainly when the author marks a personal judgment: 'Ich bin mal gespannt', 'Ich will nicht sagen', or 'Here is my take'.

Signature traits include

Short factual openings.

Immediate numerical or temporal anchoring.

Contrastive structures using 'aber', 'dennoch', 'heute', 'früher', and 'trotzdem'.

Parenthetical qualification.

Technical vocabulary used without excessive definition.

Dry political commentary.

Lists of practical interventions.

Deliberate grammatical roughness.

Occasional lowercase openings.

A preference for concrete nouns and market terminology over abstract motivational language.

1. State an observable condition.
2. STRUCTURAL FLOW AND LOGICAL PROGRESSION
2. Identify why it matters.

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