Aaron Reeves's LinkedIn Strategy, Founder @ Outbound OS…

December: $30,000 from LinkedIn DMs January: $47,000 from LinkedIn DMs February: $38,000 from LinkedIn DMs 3 months. $115,000 closed won revenue. 70%+ of our revenue from LinkedIn. And here's the cra…

LinkedIn post image: December: $30,000 from LinkedIn DMs

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LinkedIn Outreach7 months ago

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Today I turn 24 I think 18-year-old Aaron would be very, very proud. Now I don’t want to do some AI “24 things I learned about sales” post. Or some random dump, but I’ve been reflecting a ton this…

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Personal Branding7 months ago

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YA BOY IS IN DUBLIN FOR THE FIRST TIME 🇮🇪🍀 I want to meet up with as many of you as possible!!!! I’ll be in Dublin for 1/2 weeks and I know so many of you are based here So if you’re based in th…

LinkedIn post image: YA BOY IS IN DUBLIN FOR THE FIRST TIME 🇮🇪🍀

1585506 viral

Sales Networking7 months ago

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Josh Etim booked 174 meetings in 7 months. $56,255 closed won revenue in 2026 so far Through LinkedIn DMs. No cold calls. Almost no email. He’s generated the most revenue every single month since h…

LinkedIn post image: Josh Etim booked 174 meetings in 7 months.

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LinkedIn Outbound Sales7 months ago

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A few days in Dublin and it's already been a great success!!! Met up with the main man, Daniel Edunjobi a few days ago and he is switched on. - He has huge goals for his career - He has been crushi…

LinkedIn post image: A few days in Dublin and it's already been a great success!!!

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Networking6 months ago

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My top 5 B2B SaaS cold email templates of all time ranked by response rate. Steal them all. I analysed 147,687 emails sent by SDRs, BDRs & AEs selling SaaS. Found the 5 highest performing templates.…

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Outbound Sales6 months ago

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Topics & Content Focus

Primary Topics

Outbound revenue systems for B2B SaaS (LinkedIn DMs + cold email) with templates and repeatable processProof-led sales education (audit-style data, response-rate framing, sequences, subject lines, copy)Founder/operator narrative: building and iterating a sales coaching productized service (offer/pricing/SOP changes, ARR updates)Identity-driven motivation content (self-belief, risk-taking, life trajectory) as brand glue for the business

Secondary Themes

Sales psychology behind replies and conversion to conversationsCommunity/network effects (in-person meetups from LinkedIn, creator-to-creator networking)Remote work lifestyle and travel as credibility/aspiration layerClient/cohort outcomes and social proof via specific numbers

Industry Focus

B2B SaaS outbound sales (SDR/BDR/AE execution)Sales enablement / sales coaching for outbound teamsLinkedIn as a pipeline channel for B2B services and SaaS

Content Categories

Tactical playbooks (templates, sequences, subject lines, scripts)Data-backed performance claims (audits, ranked frameworks, response-rate references)Business build-in-public (ARR, offer changes, ops/process updates)Personal storytelling / life milestonesCommunity & relationship posts (shoutouts, meetups, networking)

Performance Insights

180.7%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Personal transformation + self-belief narrative tied to career/business outcomesLinkedIn DM monetization system with free templates and clear stepsBuild-in-public metrics (ARR/revenue) when paired with humility and mission framing

Virality Signals

Comment keyword mechanics that inflate comment volumeSpecific numeric proof (ARR, closed-won $, dataset size, reply rates)‘Steal this’ language + ‘exact templates’ specificityDistribution prompts (connect so I can DM you, repost for priority access)Authority anchoring (what I teach paying clients)

Structure & Quality

230

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.72/10

Uniqueness Score

Common Hooks

Milestone/identity hook that invites emotion (age, life update) before delivering a takeawayBig-number proof hook (revenue closed, ARR added, reply rate) to establish credibility fastCuriosity + utility promise (ranked ‘top X templates’, ‘steal this’, ‘exact copy’)Contrarian/anti-fluff positioning (explicitly rejecting generic ‘lessons learned’ content)

Common Endings

Multi-step CTA with a comment keyword (e.g., comment to receive resource)Short motivational close aimed at action (go get it / get back to work / start Q2 strong)P.S. add-on to increase urgency or distribution (priority access, repost prompt)Casual sign-off marker (lol / short blessing / emoji)

Value Delivery Methods

Actionable assets (templates, sequences, scripts) positioned as immediately usableProof-first framing (numbers before opinions) to reduce skepticismOperational transparency (offer/pricing/team/SOP changes) that signals real operator experienceMotivation tied to a repeatable personal principle (self-investment) rather than generic hype

Formatting Style

Heavy whitespace with short paragraphs for skimmabilityBulleted lists and mini-checklistsNumbers as ‘receipts’ (months, $ figures, reply rates, counts)Conversational asides and parentheticalsFrequent use of P.S. for secondary persuasion

Audience & Tone

YES

Question Usage

0.45%

Response Rate

Detected Tone

Smart-casual / relatable operatorProof-driven sales coachAmbitious but grounded builderUK-flavored conversational (slang + humor) with business seriousness underneathinformalfirst-person

Interaction Style

Direct-response CTA loops (like/comment/connect) designed to start DMsCommunity affirmation and peer amplification (public shoutouts, ‘go follow’ recommendations)Conversational prompts phrased as offers (‘Want X?’) rather than open-ended discussion startersHigh-intent engagement capture (comments function as opt-ins)

Community Building Signals

Creator-to-creator networking posts that signal accessibilityClient/coaching ecosystem language (‘we coach’, ‘our mission’) to form a tribe identityIn-person meetup storytelling to deepen parasocial trust and platform belonging

Writing Style Patterns

Content Strategy

Hook: Milestone/identity hook that invites emotion (age, life updaTone: informalCTA: Comment-gated lead magnet delivery (keyword-trigge

Writing style breakdown

I’ve spent the last 4 years obsessed with one thing.

Building a predictable outbound engine.

I’ve sent over 500,000 cold emails, made 10,000+ dials, and sent more LinkedIn DMs than I can count.

And after coaching 400+ reps, I’ve realized most people are making the same mistake.

They focus on volume over leverage.

They think sending 100 more emails is the answer.

It’s not.

The answer is building a system that works while you sleep.

Aaron Reeves

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post