LinkedIn Content Strategy & Writing Style
Customer Experience is Everything
1 person tracking this creator on Viral Brain
Samuel Schmitt positions himself as a high-stakes architect of AI-driven customer experience, specifically within the conservative and highly regulated Swiss banking sector. His content strategy centers on the transition from traditional SEO to Generative Engine Optimization (GEO), using original data studies and niche playbooks to prove that brand visibility now depends on citations rather than rankings. He is notable for his ability to bridge the gap between technical AI experimentation- like building drum machines with Claude Code- and the rigid operational requirements of private banks. This unique intersection of product innovation and institutional consulting allows him to move seamlessly from developing content brief tools like thruuu to hosting exclusive forums for senior banking executives.
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3.7
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3.7 posts/week
Posts / Week
2.2 days
Days Between Posts
3
Total Posts Analyzed
MEDIUM
Posting Frequency
27.14%
Avg Engagement Rate
STABLE
Performance Trend
1150
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.95/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
The "AI Search" era just turned SEO into a data game.
And most banks are still playing by the 2010 rulebook.
I spent the last 48 hours looking at how Claude and Perplexity cite sources for "private banking" queries.
The results were brutal.
Big brand names are mentioned.
But their websites are almost never cited as the source.
Here is why this is happening 👇
1️⃣ Your content is too "corporate"
AI models look for structured data and direct answers.
If your page is a 2,000-word PDF of marketing fluff, the AI will ignore it and cite a fintech blog that summarized your rates in a table.
2️⃣ You are missing the "Authority Signal"
Citations follow trust.
If you aren't publishing original research or unique data sets, you have no "moat."
The AI will cite the aggregator, not the bank.
3️⃣ The "Freshness" gap
AI Search favors recent updates.
If your last "insight" article was from Q3 2023, you are invisible to the real-time web.
Visibility is no longer about "ranking #1."
It is about being the "Primary Source."
If you want to win, stop writing for Google bots.
Start building a body of work that an AI cannot ignore.
I'm hosting a private session in Zurich next month to break down the exact "Source Optimization" playbook we used for a top-tier private bank.
PS: If you want the invite, drop a "ZURICH" in the comments. 🇨🇭
<end of post>
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