Score your LinkedIn profile in 2 minutes. See exactly what's missing and how to fix it.
Your Profile Score
0 / 21 items checked
Your headline is the first thing people read — it should explain who you help and how.
A clean URL looks professional and is easier to share on resumes and business cards.
LinkedIn uses location to match you with local opportunities and relevant searches.
Industry filters are used by recruiters and prospects to find the right people.
Make it easy for prospects and partners to reach you outside LinkedIn.
An empty About section signals low effort and misses your chance to make a first impression.
Longer, detailed Abouts rank better in LinkedIn search and give readers more to connect with.
Visitors should know within 5 seconds what you do, who you help, and what results you produce.
A CTA turns passive profile visitors into conversations, leads, or subscribers.
A full work history signals credibility and gives LinkedIn's algorithm more context about you.
Descriptions include keywords that help you appear in search results and show depth.
Completing education increases your profile strength score and enables alumni networking.
Visual proof (PDFs, links, images) makes your work tangible and memorable.
Skills are indexed by LinkedIn search — more relevant skills means more discoverability.
Endorsements act as social proof that your expertise is validated by peers.
Written recommendations are the strongest trust signal on LinkedIn — ask past colleagues.
Creator Mode unlocks a Follow button, reorders your profile for reach, and shows topic hashtags.
Pinned posts, links, or documents let you showcase your best work at the top of your profile.
Consistent posting expands your reach and keeps you top-of-mind in your network.
LinkedIn's algorithm treats profile completeness as a quality signal. Incomplete profiles rank lower in search results, get fewer connection request acceptances, and convert fewer profile visitors into followers or leads.
More importantly, your profile is your silent salesperson. When someone decides whether to accept your request, reply to your DM, or buy from you — they visit your profile. A half-finished profile kills deals before they start.
This 100-point checklist covers every lever LinkedIn exposes to creators and professionals: identity signals, content proof, social validation, and algorithmic visibility. Each point is weighted by its real-world impact on reach and credibility.
Open your LinkedIn profile
Have it open in another tab so you can verify each item as you go.
Check off what you already have
Be honest — only check items that are fully done, not half-complete.
Review your top fixes
The panel above your checklist shows your highest-value unchecked items.
Click 'Fix' on each item
Each item links directly to the relevant LinkedIn settings page.
Re-run quarterly
As your positioning evolves, your profile should evolve with it.