Enter your weekly post counts by format. Instantly see how your mix compares to top performers for your specific goal — with actionable recommendations.
Your Mix
7 posts/week
Thought Leadership Benchmark
Top performers
Thought leaders win with high-value text posts and carousels. Long-form storytelling builds deep trust with your audience.
Your content mix is well-aligned with thought leadership best practices. Keep this mix for 4-6 weeks to build momentum.
| Goal | Text | Image | Carousels | Videos | Polls | Articles |
|---|---|---|---|---|---|---|
| Thought Leadership | 40% | 15% | 25% | 10% | 5% | 5% |
| Lead Generation | 25% | 20% | 30% | 15% | 5% | 5% |
| Brand Awareness | 20% | 30% | 20% | 20% | 5% | 5% |
| Community Building | 35% | 10% | 15% | 10% | 20% | 10% |
| Talent Attraction | 30% | 25% | 20% | 15% | 5% | 5% |
| B2B Sales | 35% | 15% | 30% | 15% | 0% | 5% |
Most LinkedIn creators default to whatever format feels easiest. But top performers are deliberate — they match their content format mix to their specific growth goal, whether that's thought leadership, lead generation, or community building.
LinkedIn's algorithm treats different formats differently. Carousels get saves, video gets reach, text posts spark conversations, and polls drive instant engagement. Each format serves a distinct role in your content strategy.
Creators who post the same type of content repeatedly hit a ceiling. Diversifying your mix reaches different audience segments, extends your content distribution, and signals to the algorithm that you're a multi-dimensional creator worth promoting.
Select your primary goal
Choose the objective that best describes what you want LinkedIn to do for you right now.
Enter your current weekly posts
Be honest about what you actually post, not what you plan to post. Use your last 4-week average.
Read your comparison
Each format shows your percentage vs. the benchmark. Gaps above 8% are worth addressing.
Act on recommendations
Don't overhaul everything at once. Pick 1-2 format shifts per month and track engagement impact.
Revisit monthly
Content strategy evolves. Update your mix as your audience grows and goals change.