Estimate impressions, clicks, leads, and ROI before you spend a dollar — using real LinkedIn benchmark data.
Optimal range for most B2B campaigns. Enough scale for the algorithm to optimize efficiently.
90.9K
Impressions
400
Clicks
52.0
Leads
$7.50
Cost per click
$57.69
Cost per lead
30d
Est. duration
LinkedIn CPMs are 3–10x higher than Facebook or Google Display because you are targeting by professional identity — job title, company size, seniority — not just demographic interest. You pay for precision.
The tradeoff is lead quality. LinkedIn leads convert to pipeline at 2–3x the rate of other channels for B2B products. A $120 CPL that converts at 15% to qualified pipeline often outperforms a $20 CPL that converts at 3%.
Understanding your benchmarks before you launch prevents wasted spend and sets realistic expectations for your team and stakeholders.
Set your budget type
Choose daily, monthly, or total campaign budget and enter your amount.
Pick your ad format
Each format has different CPM and CTR benchmarks. Sponsored Content is most common; Messaging has the highest CTR.
Select your objective
Lead Gen campaigns use LinkedIn's native forms (13% CVR). Conversion campaigns drive to a landing page (10–15% CVR).
Set audience size
Adjust the slider to match your LinkedIn Campaign Manager audience estimate. Aim for 100K–500K for most campaigns.
Add deal value for ROI
Enter your average deal value to see a revenue and ROI estimate based on a 10% close rate.