Had breakfast with a LinkedIn employee last week. Confirmed 3 things that actually make posts get more reach and 3 things people are wasting their time on Remember: If your post gets buried, that's y…

LinkedIn Content Strategy & Writing Style
CEO at Stacker
1 person tracking this creator on Viral Brain
Noah Greenberg positions himself as the strategic architect of the brand-to-media pipeline, serving as a bridge between traditional journalism and modern corporate growth. His content centers on the "every company is a media company" thesis, specifically focusing on how brands can leverage data-driven storytelling and high-level editorial hires to earn organic authority. He is notable for his radical transparency regarding the agency-to-product pivot, openly sharing the "not a genius" moments of scaling Stacker alongside tactical playbooks for AI-driven workflows. By intersecting executive leadership with granular platform mechanics, Noah offers a unique value proposition: he doesn't just advocate for brand journalism; he provides the specific hiring maps, distribution hacks, and algorithmic insights necessary to execute it.
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Had breakfast with a LinkedIn employee last week. Confirmed 3 things that actually make posts get more reach and 3 things people are wasting their time on Remember: If your post gets buried, that's y…
I have had calls with 11 editors + journalists this month about the media job market. If you are looking for work in media, here's how I'd think about your options, and my 2 cents on approaching it:…
100s of companies are opening up roles for former journalists, but no one is finding them because they are using weird job titles. If you are a media person looking for open roles, stop searching for…
LinkedIn's engineering team released a 4,000 word blog post on how the algorithm works, as of this week. I ran it through Claude asking what it meant, then used my human brain to sum that up here: Th…

You’re 27 years old, and Amazon acquires the startup you’ve spent 6 years at. Your job is eliminated, but your options take your bank account from $4k to $54k. You were kind of planning on being a mil…
Superbowl ads, out. LinkedIn Editors... in. Someone please tell Nike that posts from actual people do 10x better than brand accounts, and this person would do well to spend their time showing employe…

13.1 posts/week
Posts / Week
0.6 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
102.3%
Avg Engagement Rate
STABLE
Performance Trend
230
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
<start of post>
I just spent 4 hours digging through the new LinkedIn "State of Sales" report so you don't have to.
The gist: the gap between people using AI to spam and people using AI to research is becoming a canyon.
If you're still using LLMs to write your entire outreach email, you're already losing. Here is the play by play on what's actually working in 2025.
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