The new Ferrari Rorschach. You work in creative the problem is design. You work in consulting the problem is strategy. You work in HR the problem is team decision making. You work in leadership the p…
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Marketing & Strategy2 months ago
LinkedIn Content Strategy & Writing Style
Founder MiniMBA
1 person tracking this creator on ViralBrain
Mark Ritson positions himself as the industry’s resident unfiltered academic provocateur, blending rigorous marketing theory with a sharp, cynical wit. His content strategy centers on deconstructing high-profile brand moves, such as Ferrari’s design shifts or Duolingo’s mascot-led strategy, to expose the biases and "fodder" often found in modern corporate thinking. He is notable for his radical simplicity, often eschewing dense data decks in favor of singular, pointed insights that challenge the status quo. By operating at the intersection of elite marketing education and "sweary" applied realism, Ritson provides a high-value bridge between classical brand management and the messy, practical realities of the current market.
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The new Ferrari Rorschach. You work in creative the problem is design. You work in consulting the problem is strategy. You work in HR the problem is team decision making. You work in leadership the p…
Got busted yesterday. Sam Kelly hosted a splendid session on digital comms at Hello. Me and Andrew Tindall doing the session. Tindall as usual had 46 fantastic, empirical, new, System1 slides full o…
Here's my @adweek column on the new Ferrari. I work in branding so its...about branding:
ChatGPT hire a very good marketer and give him a very tough job :
What Duolingo need is more deranged owl and less anonymous influencers. Column for The Drum:
If you are out and about in London in June come to the Brand Finance event I'm speaking at. Will be fun. Applied. Sweary. Difficult. Free.
6.1 posts/week
Posts / Week
1.4 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
579.83%
Avg Engagement Rate
STABLE
Performance Trend
450
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.95/10
Uniqueness Score
NO
Question Usage
0.15%
Response Rate
Writing style breakdown
<start of post>
The marketing industry has a fever. The only prescription is more 'authenticity' which usually means less of it.
I was at a conference in Cannes. Everyone was talking about 'purpose.'
And then I saw a brand selling bottled water in plastic. Their purpose was 'saving the oceans.' Right. Anyway, the session was packed.
The problem with purpose is the people. The problem with people is the ego. The problem with ego is the marketing. The problem with marketing is the purpose.
<end of post>
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