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🚨 OpenAI just leaked the blueprint for the next 12 months of the agentic web.

For the first time, we're seeing the shift from "Chat" to "Work" become the primary interface for a billion users.

This isn't just a UI update. It's a total rewrite of how software gets found and used.

I've spent the last 48 hours digging into the new Plugin architecture and the Sol-Terra-Luna model family.

The direction is clear: the "App Store" model is dead. The "Plugin" model is the new moat.

→ One connection layer: You build once, and your product is reachable across ChatGPT, Work, Codex, and autonomous background tasks.

→ Contextual discovery: The agent doesn't wait for the user to search. It pulls your tool in at the exact moment the work requires it.

→ Selection over Citation: Being mentioned in a text response is nice. Being selected to execute the task is where the revenue is.

If you aren't optimized for this, you're invisible to the agents that will soon be doing 80% of the "clicking" for your customers.

We are moving from a world of humans searching to a world of agents deciding.

I'm running a deep dive on how to optimize your MCP servers for this new directory.

Link to the full playbook in the comments 👇

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