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I run a solo consultancy at the speed of a 5-person team. It runs on a system most GTM teams are missing.

Without it, output never compounds: ICPs go stale, positioning drifts, and your brand voice blurs into everyone else's.

If you run growth or marketing inside a startup, I've got something for you.

→ Layer 1, Context

Your ICP, positioning, messaging, brand. The foundation every skill reads from.

→ Layer 2, Skills

One folder per GTM workstream: PMM, content, outbound, lifecycle.

→ Layer 3, Orchestration

The agents and hooks that decide which skill runs and when, then enforce your rules and tone.

→ Layer 4, Integrations

The tools that feed context in (Granola, Apollo, Gong) and push work out (Webflow, customer.io, Notion).

Most teams focus on Layers 2 and 3 first. The skills and agents are the visible, fun part everyone is selling you here on LinkedIn.

They never build Layer 1 underneath to connect it all. That's the core problem: with no shared context, nothing compounds.

My honest take, while everyone races to add more agents: that part is mostly noise. Compounding comes from one place: a context layer underneath them all, versioned files every skill, agent, and teammate reads from and writes to.

One concrete use case. Pivot, a procurement startup I've worked with, recently rebranded for their Series B.

Their whole brand kit (fonts, colors, rules, components) lived in 1 file in the context layer. I updated it once, and a single Claude Code chat pushed it through all 3 of the vibe-coded apps I built for them — design and copy untouched.

The same happens for any context refresh: messaging, ICP, positioning. Change the source once, and every strategy and execution assets downstream update with it.

→ all 4 layers explained, with what goes in each

→ the build order, and why most teams get it wrong

→ how a single context change refreshes everything downstream

→ a free GitHub repo to clone and build the system yourself

It's out now. Read it here: https://lnkd.in/eevh4wHy

P.S. Want me to build it with your team? That's most of what I do for Series A-C startups these days. My DMs are open.

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