LinkedIn Engagement Benchmarks - January 2026

📊 LinkedIn Engagement Benchmarks

Viral Brain Performance Intelligence Report

How does your post compare?

January 2026 • Based on 5,628+ posts from LinkedIn creators

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Data Source	Description
Engagement Benchmarks	From scraped LinkedIn creators + Viral Brain users with verified follower counts
Platform Stats	From Viral Brain platform users

Find your follower count, then see how your engagement compares

Your Followers	👍 Normal	🔥 Good	🚀 Excellent
0 - 1,000	≤10	10-26	26+
1,001 - 5,000	≤16	16-40	40+
5,001 - 10,000	≤18	18-48	48+
10,001 - 25,000	≤44	44-109	109+
25,001 - 50,000	≤71	71-198	198+
50,001 - 75,000	≤124	124-245	245+
75,001 - 100,000	≤109	109-325	325+
100,001+	≤381	381-1009	1009+

Your Followers	👍 Normal	🔥 Good	🚀 Excellent
0 - 1,000	≤1	1-4	4+
1,001 - 5,000	≤2	2-8	8+
5,001 - 10,000	≤3	3-10	10+
10,001 - 25,000	≤9	9-26	26+
25,001 - 50,000	≤16	16-47	47+
50,001 - 75,000	≤29	29-68	68+
75,001 - 100,000	≤23	23-61	61+
100,001+	≤64	64-166	166+

Your Followers	👍 Normal	🔥 Good	🚀 Excellent
0 - 1,000	≤1.89%	1.89-5.75%	5.75%+
1,001 - 5,000	≤0.85%	0.85-2.13%	2.13%+
5,001 - 10,000	≤0.36%	0.36-0.93%	0.93%+
10,001 - 25,000	≤0.37%	0.37-0.91%	0.91%+
25,001 - 50,000	≤0.26%	0.26-0.81%	0.81%+
50,001 - 75,000	≤0.27%	0.27-0.56%	0.56%+
75,001 - 100,000	≤0.17%	0.17-0.45%	0.45%+
100,001+	≤0.15%	0.15-0.34%	0.34%+

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Tier	What It Means	You're beating...
👍 Normal	Half of all posts get this or less	—
🔥 Good	You're outperforming most posts	75% of posts
🚀 Excellent	Exceptional performance	90% of posts

All numbers at a glance

Followers	Posts	Typical (P50)	Strong (P75)	Top (P90)
0 - 1,000	129	12	35	81
1,001 - 5,000	1,180	22	55	139
5,001 - 10,000	708	24	65	159
10,001 - 25,000	980	58	149	311
25,001 - 50,000	798	95	276	695
50,001 - 75,000	409	165	336	586
75,001 - 100,000	105	153	398	766
100,001+	1,319	482	1.3K	2.6K

Data from verified LinkedIn profiles only

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