LinkedIn Content Strategy & Writing Style
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Jonathan positions himself as the high-stakes fixer for B2B SaaS companies caught in the gap between strategic positioning and operational execution. His content strategy centers on the "hard truths" of product marketing leadership, blending executive-level influence tactics with the tactical realities of specialized recruiting. What makes him notable is his dual-authority as both a consultant and a headhunter; he doesn't just diagnose GTM stalls, he actively solves them by placing the specific talent required to sustain momentum. This creates a compelling intersection of PMM advocacy and organizational design, where he treats hiring not as a HR function, but as a critical lever for protecting a company’s strategic direction and long-term revenue.
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12.6K
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𝗮𝗿𝗲 𝘆𝗼𝘂 *𝗿𝗲𝗮𝗹𝗹𝘆* 𝗮 𝗣𝗠𝗠 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁: 1️⃣ bought the *updated* version of Obviously Awesome 2️⃣ taken a selfie with it 3️⃣ written an obnoxious post about it & tagged April…
3AM Recruiting is officially a FletchPMM partner! unless you've been living under a rock, you know Anthony Pierri & Rob Kaminski fix a company's positioning. hundreds of B2B SaaS companies have gone…
📢 if you're looking for part-time consulting/fractional Product Marketing roles, please fill out the Google form in the comments (don't DM me, they get lost) I continue to hire PMM consultants for p…
📢 hiring a Senior Product Marketing Manager for 9fin! 3AM Recruiting is partnering with this team because the role hits the things senior PMMs actually want: ✅️ category momentum ✅️ real ownership…
PMM's role in GTM isn't what it used to be it's more strategic, executional, and we've got more end-to-end ownership we're not only more involved than ever in the decisions that shape company strate…
most founders think they're hiring a founding startup PMM...but they're actually hiring a PMM who's worked at a startup and let me tell you, bub, those are *not* the same thing a PMM who's worked at…
3.0 posts/week
Posts / Week
11
Total Posts Analyzed
MEDIUM
Posting Frequency
105%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
most PMMs are treated like internal order takers.
marketing needs a one-pager. sales needs a deck. product needs a launch plan. you spend your whole week checking boxes for other people's priorities.
but the best PMMs don't just execute strategy. they shape it.
the difference isn't your talent. it's your influence.
if you can't connect your work to the metrics the C-suite actually cares about—revenue, retention, market share—you'll always be an "expensive copywriter."
this is exactly what Yi Lin Pei and I are diving into at our upcoming workshop. we're moving past the "how-to" of PMM and focusing on the "how-to-lead" part that no one teaches you.
how to audit your current influence (and where it's leaking)
the 3 questions that earn you a seat at the strategy table
how to say "no" to low-impact work without burning bridges
📅 Thursday, August 12
⏰ 10:00 a.m. PT
registration link in the comments!
p.s. we're keeping this session small so we can actually do some live teardowns. grab a spot before they're gone!
<end of post>
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