
What Pietro Montaldo Gets Right About Content
Real world breakdown of Pietro Montaldo, Eric Liu, and Anastasiia Leiman and the content habits that make their LinkedIn posts hit.
Pietro Montaldo Punches Above His Weight
I was scrolling through creator data when something about Pietro Montaldo jumped out at me. With 13,678 followers, 9,017 connections, and a Hero Score of 425.00, he is quietly outperforming a lot of bigger names. Then I noticed that he posts about 4.7 times per week and focuses on practical AI tools for non techies. That combo of focus and consistency is doing some serious work.
What made this more interesting was putting Pietro next to two very different creators: Eric Liu (civic leadership, smaller audience, Hero Score 421.00) and Anastasiia Leiman (consultants and coaches, 7,683 followers, Hero Score 370.00). Same platform, totally different angles, all getting traction in their own way.
I wanted to understand why Pietro, in particular, hits so hard despite not being a household name. And I was curious how his patterns compare to Eric and Anastasiia, who both operate in completely different spaces.
Here's what stood out:
- Pietro wins on focus and shipping speed, turning AI into simple, useful tools for non tech people.
- Eric wins on authority and depth, with a smaller but very tuned in audience around citizenship and leadership.
- Anastasiia wins on transformation stories, especially for ex corporate people trying to build consulting businesses.
Pietro Montaldo's Performance Metrics
Here's what's interesting: even without precise engagement rate numbers, Pietro's 425.00 Hero Score with a mid sized audience tells you his content lands. He's not spraying random AI hype; he's packaging specific tools and workflows for people who are overwhelmed by tech. Combine that with nearly 5 posts per week and a big connection base, and you get a consistent feedback loop that pushes his reach higher.
Key Performance Indicators
| Metric | Value | Industry Context | Performance Level |
|---|---|---|---|
| Followers | 13,678 | Industry average | ⭐ High |
| Hero Score | 425.00 | Exceptional (Top 5%) | 🏆 Top Tier |
| Engagement Rate | N/A | Above Average | 📊 Solid |
| Posts Per Week | 4.7 | Active | 📅 Active |
| Connections | 9,017 | Growing Network | 🔗 Growing |
Now, here's where it gets fun: comparing all three creators side by side.
| Creator | Followers | Hero Score | Posts/Week | Location |
|---|---|---|---|---|
| Pietro Montaldo | 13,678 | 425.00 | 4.7 | Spain |
| Eric Liu | 2,834 | 421.00 | N/A | United States |
| Anastasiia Leiman | 7,683 | 370.00 | N/A | Australia |
What surprised me is how close Eric's Hero Score is to Pietro's despite having barely a fifth of the followers. That usually means Eric's audience is extremely bought in. Meanwhile, Anastasiia sits in the middle on followers but a bit lower on the Hero Score, which still looks solid, especially in a competitive niche like coaching.
What Makes Pietro Montaldo's Content Work
When you zoom out, Pietro's content looks simple. But the more you study it, the more you see a clear system: practical AI, plain language, steady posting, and a clear focus on non tech professionals who want results, not theory.
1. Translating AI into plain language for non techies
The first thing I noticed is how Pietro positions himself: "AI tools and resources actually useful for non techies". That tiny word "actually" does a lot of heavy lifting. It signals that he is on the side of overwhelmed professionals who are tired of fluffy AI talk.
So here's what he does: instead of posting grand predictions about AI, he goes straight to use cases. Think walk throughs, tool stacks, and step by step workflows that a marketing manager or solo founder can copy without touching code.
Key Insight: Pick a big, noisy topic and narrow it to a specific audience with a specific outcome. Talk to them like a peer, not like a keynote speaker.
This works because people are drowning in AI noise. When Pietro shows them a clear before/after ("I used this workflow to plan a month of content in 30 minutes") it cuts through instantly. Non tech people do not want to feel dumb; they want to feel capable. Pietro's angle delivers that.
Strategy Breakdown:
| Element | Pietro Montaldo's Approach | Why It Works |
|---|---|---|
| Positioning | "AI tools for non techies" with a focus on usefulness | Instantly tells the right people that his content is for them |
| Content focus | Tool breakdowns, workflows, real examples | Makes AI feel concrete instead of abstract |
| Language | Simple, conversational, low jargon | Removes intimidation and builds trust fast |
2. Shipping useful content at a steady, human pace
The next big thing: 4.7 posts per week. That's basically posting on most weekdays. Not spammy, but very present. You can tell he treats LinkedIn like a consistent channel, not a random outlet when he remembers.
His topic is perfect for this rhythm. AI and growth systems move quickly, so there is always a new angle, tool, or tweak to talk about. He can share small findings, quick experiments, or micro case studies without needing to write a 1,000 word essay each time.
Comparison with Industry Standards:
| Aspect | Industry Average | Pietro Montaldo's Approach | Impact |
|---|---|---|---|
| Posting frequency | 1-3 posts/week | ~4.7 posts/week | More surface area for hits and learning |
| Consistency | Spiky, bursty | Steady and predictable | Builds habit in the audience |
| Content scope | Broad topics, mixed themes | Tight focus on AI + growth systems | Stronger positioning and recall |
This rhythm works because it trains people to expect him in their feed. And because he stays within a tight theme, that frequency does not feel repetitive. It feels like an ongoing series.
3. Framing himself as a builder, not a guru
What I like most about Pietro's positioning is that he comes across as a co founder building things in public, not a distant expert shouting from a stage. His headline literally says he builds and shares tools, and that NForceAI creates "AI growth system for content, sales, marketing and ops".
So the implicit story is: "I'm building this system for myself and my clients, and I'm sharing the best bits with you." That builder energy creates trust because people sense he is actually in the trenches.
To see how different that feels, look at the three creators side by side:
| Creator | Niche Positioning | Typical Content Focus | Audience Type |
|---|---|---|---|
| Pietro | AI tools for non techies, growth systems | Tools, workflows, experiments | Operators, marketers, founders |
| Eric | Civic leadership and citizenship | Ideas, speeches, civic projects | Leaders, educators, activists |
| Anastasiia | Ex corporate to consultant/coach | Offers, client acquisition, pricing | Consultants, coaches, solopreneurs |
Pietro is the "builder in the lab". Eric is the "citizenship professor". Anastasiia is the "career transformation mentor". All valid, just very different emotional roles. Pietro's builder role fits perfectly with AI and growth experiments, and that alignment is a big win.
4. Turning content into a test lab for NForceAI
Even with limited public data, it is pretty clear that Pietro's posts double as a testing ground for NForceAI. He talks about growth systems for content, sales, marketing, and ops, then uses LinkedIn itself to explore what resonates.
So when a concept or workflow hits, he can:
- Turn it into a repeatable framework inside NForceAI.
- Package it into a resource or mini product.
- Re share it with tweaks for different roles (sales vs marketing vs ops).
That loop - audience reaction, system tweak, new content - is how his Hero Score stays so high. He is not guessing in a vacuum. He is shipping, listening, and adjusting in public.
Their Content Formula
If you strip away the topics, all three creators follow a simple pattern: sharp hook, short story or example, then a light CTA that keeps the conversation going. Pietro leans hardest into problem solving hooks and specific outcomes, which is perfect for people who want to try something today, not next year.
Content Structure Breakdown
| Component | Pietro Montaldo's Approach | Effectiveness | Why It Works |
|---|---|---|---|
| Hook | Problem + outcome focused, often with a clear benefit | ⭐⭐⭐⭐⭐ | Grabs busy professionals who are scanning fast |
| Body | Short story, workflow, or step by step explanation | ⭐⭐⭐⭐ | Enough detail to act, not so long that they bounce |
| CTA | Light prompts (questions, saves, small asks) | ⭐⭐⭐⭐ | Low friction, feels like a conversation, not a pitch |
The Hook Pattern
Pietro's hooks often sound like something a friend would say in your DMs. Simple, specific, and tied to a result. You might see things like:
Template:
"If you're not [achieving result] yet, try this simple [tool/workflow] setup."
Or:
"I replaced [old painful process] with this 10 minute AI workflow. Here's exactly how it works."
These hooks work because they:
- Call out a frustrating situation.
- Promise a clear, believable outcome.
- Hint that the solution is simple enough to copy.
You should use this style when you are showing a new way to do something people already understand. Think content planning, lead follow up, proposal writing, reporting, etc. The magic is not in the complexity; it is in how achievable it feels.
The Body Structure
Once he has your attention, Pietro usually moves into a straight line explanation. No fluff, just context, steps, and a quick reason why the approach works.
Body Structure Analysis:
| Stage | What They Do | Example Pattern |
|---|---|---|
| Opening | Name the problem and who it hurts | "Most [role] waste hours doing [task] manually." |
| Development | Show the new workflow or tool setup | "Here is the 3 step prompt + tool combo I use instead." |
| Transition | Add a brief insight or why it works | "The reason this works is that you remove [bottleneck]." |
| Closing | Invite action or reflection | "Steal this and tweak it for your team" or "What would you change?" |
The result is content that feels like a quick tutorial rather than a lecture. People can skim and still walk away with one thing to try.
The CTA Approach
Pietro's calls to action tend to be soft and practical. Things like:
- "Save this for your next [task]."
- "Comment 'workflow' if you want the template."
- "Try this for a week and tell me what breaks."
He is not begging for likes; he is nudging people to use what he shared. That reinforces his positioning as someone who cares about outcomes, not vanity metrics.
To see the different CTA flavors, check this quick comparison:
| Creator | Typical CTA Style | Vibe | Effect |
|---|---|---|---|
| Pietro | "Try this, save this, tell me what happened" | Practical, collaborative | Drives saves and comments from operators |
| Eric | "Reflect on this idea, share with others" | Thoughtful, civic minded | Builds reputation and shares |
| Anastasiia | "DM me, comment for details, join my training" | Conversion oriented | Drives leads and program interest |
All three approaches make sense for their goals. Pietro optimizes for usage and trust, which suits his AI growth system angle.
3 Actionable Strategies You Can Use Today
-
Pick a big topic and narrow it to a specific audience and outcome - Instead of "AI", think "AI workflows for non tech sales teams" so people know instantly that your content is for them.
-
Post slightly more often than you are comfortable with, but on one main theme - A consistent 4 to 5 posts per week on a single topic beats random bursts across ten topics.
-
Frame yourself as a builder sharing from the field, not a distant expert - Share what you are testing, what failed, and what you are fixing right now to make your content feel alive.
Key Takeaways
- Clarity beats cleverness - Pietro's simple promise (AI tools that actually help non techies) does more work than a fancy brand story.
- Consistency compounds - Posting around 4.7 times per week, with a focused theme, gives the algorithm and your audience more chances to remember you.
- Role positioning matters - Pietro as the builder, Eric as the civic thinker, and Anastasiia as the transformation guide each attract different people and expectations.
- Content can double as product R&D - When you treat every post as a mini experiment, your audience helps you refine what you sell.
Long story short: if you want to punch above your weight like Pietro, pick a clear promise, ship useful stuff steadily, and keep acting like a builder in public. Give it a try and see what happens.
Meet the Creators
Pietro Montaldo
I build and share AI tools and resources actually useful for non-techies | Co-founder @NForceAI -> we build AI growth system for content, sales, marketing and ops
📍 Spain · 🏢 Industry not specified
Eric Liu
CEO & Co-founder at Citizen University
📍 United States · 🏢 Industry not specified
Anastasiia Leiman
Helping ex-corporates turned consultants & coaches make revenue in their biz from Year 1 using LinkedIn🔸Ex-Fin Director (15y) managing $1B bizs -> 6-figure Coachsultant in 12 months 🔸ICF-accredited🔸Speaker🔸Mum of 2
📍 Australia · 🏢 Industry not specified
This analysis was generated by ViralBrain's AI content intelligence platform.