What Faran Memon Gets Right About Content

What Faran Memon Gets Right About Content

The first time I saw Faran Memon's profile, I did a double take. 4,294 followers, a Hero Score of 816.00, and a pretty modest 2.8 posts per week. That combo usually means one thing: this person is punching way above their weight in terms of content performance.

I got curious. Why is someone with a relatively small audience outperforming plenty of bigger creators? And how does he stack up against two other strong profiles in my feed, Adam Janes (Hero Score 659.00) and Jacky U. (Hero Score 651.00)?

Here's what stood out:

• Faran writes like he is in your WhatsApp, not in a boardroom
• He sells outcomes, while a lot of people still sell methods and buzzwords
• His structure is insanely repeatable, but never feels copy-paste

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Faran Memon's Performance Metrics

Here's what's interesting about Faran's numbers: he is not posting every day, he doesn't have a giant audience, yet his Hero Score of 816.00 is higher than many creators with double his follower count. That usually means two things - his posts are highly relevant for his audience, and his calls to action translate into real engagement and likely real leads.

Key Performance Indicators

Now, this gets even more fun when you put all three creators next to each other.

Side by side: who is punching hardest?

What surprised me here is that, per follower, Adam is actually the most "efficient" performer. But Faran still stands out because he keeps that high efficiency while posting in Dutch, mixing in English, and talking to a very specific type of buyer: coaches, consultants, and B2B service providers who want +3 warme leads per week from LinkedIn.

The data also suggests Faran's best posting window is in the morning, roughly 08:00-10:00 Europe/Brussels time, which fits his audience of business owners who scroll LinkedIn with their first coffee.

So the big question becomes: what exactly is he doing in those posts?

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What Makes Faran Memon's Content Work

There are a few patterns that keep coming back in Faran's content. If you strip away the emojis and bold text, what you really see is a smart system that anyone could copy.

1. Outcome obsessed positioning, not "LinkedIn tips"

The first thing I noticed is his headline: "Krijg +3 warme leads/wk uit LinkedIn door Identity Based Marketing". It is not "LinkedIn coach" or "content strategist". It is literally a weekly outcome, for a clearly defined person, using a specific method.

So here's what he does in his content:

• He rarely sells "content"
• He constantly sells "klanten", "leads", "afspraken"
• He ties everything back to a concrete A naar B: from "leeg scherm" to "3 warme leads per week"

Key Insight: Stop selling the method. Sell the after picture your ideal client actually cares about.

This works because LinkedIn is full of people yelling about "systems" and "frameworks". Buyers do not wake up wanting a framework. They wake up wanting "5 nieuwe klanten per maand" of "om 16:00 je laptop dichtklappen zonder schuldgevoel". Faran keeps hammering that destination.

Strategy Breakdown:

2. Teaching by contrast and story, not theory

Now, here's where it gets interesting. Faran does not just say "write better hooks". He tells a story about being 10 years old in the slums of Pakistan, or about being fanboy #1 in boostgroepen, and then pulls a business lesson out of it.

The pattern is always something like:

• Paint a vivid situation
• Show the wrong approach (boostgroepen, schaarste mindset, verliefd op je methode)
• Flip it with a clear "het echte probleem is dit:" moment
• Offer a simple alternative anyone can copy

Comparison with Industry Standards:

This is powerful because it positions him as the guy who has actually been in the mess. Not just someone repeating what he read in a marketing book.

3. Aggressively reader-first formatting

If you look at his posts on mobile, something jumps out immediately. Almost every sentence gets its own line. Important ideas are isolated on a separate line. Bullets are short. There is air everywhere.

So even a long post feels like a quick scroll.

He also:

• Starts with very short, punchy hooks
• Breaks up big ideas into 1-sentence alinea's
• Uses bold, emojis, and arrows as visual anchors, not decoration

That format does two things at once: it keeps attention high and it makes it stupid simple to screenshot or copy chunks into your own notes.

4. Clear CTAs that double as market research

Faran's posts rarely just stop. There is almost always a CTA at the bottom:

• "Comment 'GEM' of '3'"
• "Wil je toegang? Comment GPT"
• "Drop je 'A-B Formule' in de comments"

He is not only driving engagement. He is also collecting real-time signal about which topics hit, which offers land, and who in his audience is ready for the next step.

For a creator selling LinkedIn strategy and Identity Based Marketing, that comment data is basically a free CRM.

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Their Content Formula

If you strip away names and niches, a lot of top creators end up with similar skeletons under the hood. With Faran, Adam, and Jacky, you can clearly see three different flavors of the same general structure.

At a high level:

• Faran: story + pain + simple framework + CTA
• Adam: tactical AI workflows + "here is how you build this" tutorials
• Jacky: fintech trends + authority building around tokenisation and digital assets

Content Structure Breakdown

Now compare that to Adam and Jacky.

Content flavor comparison

You can basically see three different plays:

• Faran: sell the after picture and make the method feel plug & play
• Adam: be the hands-on builder in the AI gold rush
• Jacky: be the strategic voice in complex fintech topics

All three work. But if you want actual leads from LinkedIn, Faran's structure is the easiest to copy.

Posting cadence and growth levers

We only have posting frequency data for Faran, but even that is enough to see the pattern: you do not need to post daily if your content is sharp and your CTA is strong.

If you are in a B2B services niche, Faran's cadence is a nice benchmark: 3 strong posts per week that each earn their place on the feed is more than enough to move the needle.

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The Hook Pattern

Most creators overthink hooks. Faran keeps them stupidly simple.

He often uses patterns like:

• "Ik stop met X."
• "Beste [doelgroep], opgelet!"
• "Ik was [leeftijd]. Met €X op zak."

Template:

"[Shocking or contrarian sentence about a tool or tactic].

[One sentence that hints at a bigger lesson or benefit]."

For example:

• "Ik stop met ChatGPT voor Nederlandse content."
• "Ik was 10. Met €200 op zak. In de sloppen van Pakistan."
• "Stop met het verkopen van je methode."

These work because they are short, easy to read, and slightly provocative. They raise questions in your head:

• Why is he quitting ChatGPT?
• What happened in Pakistan?
• What should I sell instead of mijn methode?

If your first two lines do that, people will give you their next 10 seconds. On LinkedIn, that is everything.

The Body Structure

Once he has your attention, Faran rarely wastes it. His body structure is almost formulaic at this point.

Body Structure Analysis:

Notice how often he labels sections with short signals like "Let op:", "Mijn workflow:", "SPOILER ALERT:". That is not random. It tells the reader "this part is important" and keeps skimmers hooked.

The CTA Approach

At the end, Faran usually does one of three things:

1. Asks for a comment with a specific word to get a resource
2. Invites people to share their version of his framework in the comments
3. Ends with a "PS" question that nudges reflection and replies

Psychologically, this works because:

• People love plug & play files and templates
• Typing a simple word like "GEM" feels low effort
• Sharing your own A-naar-B formule in the comments feels like showing off your expertise

So he turns teaching posts into:

• Lead magnets
• Comment farms (in a good way)
• Subtle qualification tools

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3 Actionable Strategies You Can Use Today

1. Rewrite your headline to promise a clear weekly outcome - Copy Faran's style: "Help [who] get [specific result/timeframe] via [method]" and watch how fast your profile feels sharper.

2. Use a labeled pivot in every post - Add a clear line like "Het echte probleem is dit:" of "Mijn les voor jou?" to move from story to lesson without losing people.

3. End every post with a tiny, specific CTA - Ask for 1 word, or invite people to drop their own version of your framework. Make it feel like play, not homework.

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Key Takeaways

1. Lead focused positioning beats vague expertise - Faran wins because he keeps repeating the same concrete promise: meer warme leads uit LinkedIn, not generic "visibility".
2. Readable formatting is an unfair advantage - Short lines, lots of air, and bold labels make his content feel fast, even when the post is actually long.
3. CTAs are not just for engagement, they are for insight - By asking for comments in smart ways, he learns exactly what his audience wants next.

Long story short: if you want to turn content into clients, steal Faran's obsession with outcomes and structure. Then add your own stories on top and see what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.