How Jacob Zangel Turns Casual Posts Into Growth

How Jacob Zangel Turns Casual Posts Into Growth

I didn't expect one of the most interesting AI + marketing creators I looked at this week to have "only" 5,618 followers and a Hero Score of 926.00. But that's exactly what makes Jacob Zangel so fun to study - he's still early in audience size, yet his performance sits in that "punching above his weight" zone.

I wanted to understand why his posts feel so human and still drive serious traction, especially compared to another snapshot of his own profile and to a strong lead-gen creator like Faran Memon. After going through the numbers and his posting patterns, a few things clicked.

Here's what stood out:

• He ships a lot - averaging 8.1 posts per week, without falling into low-effort spam.
• His Hero Score is elite for his size, outpacing a slightly larger version of his own profile and a similar creator in another market.
• His voice feels like a friend talking about AI at a bar, not a marketer presenting a case study - and people clearly respond to that.

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Jacob Zangel's Performance Metrics

Here's what's interesting about Jacob's metrics: they look "normal" at first glance, but the Hero Score tells you he's squeezing much more from each follower than most creators at this stage. With around 5.6k followers, he isn't playing the vanity number game - he's playing the "how much impact per person" game.

Key Performance Indicators

Now, here's where it gets interesting: we actually have two Jacob cards and one for Faran. That lets us compare Jacob to himself over time, and to another performance-focused creator.

How Jacob Compares To Similar Creators

Pretty clear signal: Jacob is consistently ahead on Hero Score, even when follower counts shift slightly. Faran is strong, especially for a lead-gen focused profile, but Jacob's content is squeezing more "oomph" out of a similar size audience.

We can also look at positioning and style:

So Jacob isn't selling a specific outcome like "+3 leads per week". He's selling clarity, creativity, and a human take on AI. That makes his numbers even more impressive, because softer promises are usually harder to convert into high engagement.

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What Makes Jacob Zangel's Content Work

When you zoom out a bit, Jacob's content playbook looks simple on the surface: post a lot, talk about AI, ask questions. But that description completely misses the texture of what he actually does.

What makes him stand out is how he combines volume, vulnerability, and clear thinking in a casual tone that most B2B creators are still too scared to try.

1. Posting with high frequency without feeling spammy

The first thing I noticed is how often he shows up: around 8 posts per week. That is basically daily, with room for the occasional extra.

But his feed doesn't feel like a factory of recycled hooks. Instead, it looks like a running conversation with his audience about AI, fear, excitement, and the weird stuff happening at the human-machine edge.

Key Insight: High frequency only works if each post feels like a fresh thought, not a recycled template.

This works because people start to see him as a person they know, not a content channel. When you're talking about something as anxiety-inducing as AI, that familiarity matters more than the perfect hook.

Strategy Breakdown:

2. Emotion-first storytelling about AI and work

A lot of AI creators sound like product manuals. Jacob doesn't. He writes like someone who's genuinely processing what's happening in real time.

He'll talk about his mum cooking, a robot concert that felt like a glitch in the matrix, or a silly LinkedIn comment experiment - and then tie it back to how we feel about work, tech, and creativity.

Comparison with Industry Standards:

So instead of saying "AI is changing everything", he'll show you how a dancing robot at a concert made him feel both amazed and uneasy. Or how a prompt experiment gave him "McKinsey-level audience research" in minutes, and why that excites and scares him.

That mix of personal story + clear takeaway is a big part of why his Hero Score is so strong.

3. A clear, opinionated POV on humans + AI

Jacob's headline tells you exactly where he stands: Humans + AI > just humans or just AI. And he repeats that theme in his posts without sounding repetitive.

He talks about:

• Robots as co-creators on stage.
• Storytelling as a non-optional skill in a world full of AI tools.
• The silent majority who never comment but still feel weird about this future.

You always know what you're going to get from him: not "AI will replace you" doom, not "AI will solve everything" hype, but a thoughtful, slightly emotional middle.

That clarity of stance makes his content feel anchored, even when the topics bounce around.

4. CTAs that feel like real curiosity, not engagement bait

If you look closely at his endings, you'll see a pattern: lots of questions, but very little of the "Drop a 1 if you agree" stuff.

He asks things like:

• "What did you feel first: excitement, fear, or both?"
• "Are we still too serious on LinkedIn?"
• "What's one thing you don't want AI/robots to do for you?"

These are fun to answer, not chores.

He still runs classic growth plays (comment to get the guide, repost if you agree, etc.), but wraps them in a playful, self-aware tone so they don't feel cheap.

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Their Content Formula

When you strip away the specific topics, Jacob's posts tend to follow a repeating structure that you can absolutely borrow.

Think of it as:

Tiny story + honest feeling + simple insight + 1-3 great questions

Content Structure Breakdown

The Hook Pattern

Jacob loves hooks that feel like texts from a friend:

Template:

"Guys, I'm [emotion]. [Short, vivid line about what just happened]."

Or:

"One thing AI + robots won't replace: [unexpected human moment]."

Why this works: people scrolling LinkedIn are used to seeing formal intros. When a post starts with "Guys, I'm scared" or "Fun is underrated", your brain goes "wait, who's talking to me like this?" and pauses just long enough for the second line to land.

Example patterns that match his style:

• "Guys, I'm scared. The future didn't knock, it just walked on stage."
• "One thing AI won't replace: my mum cooking Khinkali on a Sunday."
• "This one hit different. Robots just did backflips at a concert and my brain is still buffering."

You can adapt this by plugging in your own emotion + weirdly specific moment from your field.

The Body Structure

Once the hook lands, he usually moves through a clear sequence:

Body Structure Analysis:

So it's not complicated. But it's consistent. And that consistency is what trains his audience to stop and read, even if they're busy.

The CTA Approach

At the end of posts, Jacob usually combines two things:

1. Open, reflective questions that invite long answers.
2. Playful CTAs like "comment AI" or "repost so your network can steal this too (don't be greedy)."

Psychology-wise, this works because:

• The reflective questions make people feel like their opinion actually matters.
• The playful CTAs give permission to do growth-y actions without feeling cringe.
• The mix of both means he collects meaningful comments and spreads his posts into second-degree networks.

To make this practical for you, you could end posts with:

"How does this land for you? Curious if you're more excited or more freaked out by this."

Then add:

"If you know someone who's obsessing over this too, send this their way."

Simple, but very aligned with how people actually talk.

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Comparing All Three Creators More Closely

To really see Jacob's edge, it helps to stack him against the second Jacob card and Faran across a few dimensions.

And if we zoom in on how clearly each creator ties content to outcomes:

Want to know what surprised me? Even though Faran has the clearest commercial promise, Jacob still wins on Hero Score. That tells you how powerful personality + consistency are, even when you aren't dangling specific revenue numbers in front of people.

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3 Actionable Strategies You Can Use Today

1. Post more often than feels comfortable, but only with real thoughts - Aim for 5-8 posts per week, but only hit publish when you have something you'd actually say to a friend about your topic.

2. Start with a feeling, not a framework - Open posts with "I'm excited / scared / confused because..." and then explain the event or idea that triggered that feeling.

3. End with 2-3 honest questions, then one playful CTA - Ask something you'd genuinely want to read answers to, then add a light "send this to someone who'd care" line.

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Key Takeaways

1. Hero Score beats follower count - Jacob proves that a smaller audience with strong engagement can outperform bigger, drier profiles.
2. Casual, emotional writing works in serious niches - His mix of fear, curiosity, and playfulness cuts through the usual corporate tone.
3. Consistency plus a clear POV compounds fast - Posting almost daily with the same "humans + AI" stance builds a recognizable, trustworthy signal.

That's what I learned studying these three profiles side by side. Try borrowing one piece of Jacob's formula this week and see how your own posts start to feel different.

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Meet the Creators