What Glen Henry Gets Right About Content

What Glen Henry Gets Right About Content

I went in expecting the usual pattern: big audience, big numbers. Instead I kept coming back to Glen Henry, a creator with just 818 followers, 651 connections, and a Hero Score of 518.00. That score beats creators with 15x his audience. That alone made me stop scrolling and ask, "Ok, what is this guy doing differently?"

The more I studied his posts and compared them with Benjamin Sesser (12,314 followers, Hero Score 485.00) and Pietro Montaldo (13,678 followers, Hero Score 425.00), the more impressed I got. Glen is not posting often at all - roughly 0.1 posts per week - yet his content hits hard enough to push him to the top of this trio on a per-audience basis.

Here's what stood out:

• Glen punches way above his weight, turning a small audience into outsized impact.
• His voice is ridiculously consistent - warm, reflective, and values first.
• He treats every post like a mini story plus lesson, not just a status update.

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Glen Henry's Performance Metrics

Here is what caught my attention when I looked at the numbers: Glen is the smallest creator in this group by follower count, yet his Hero Score is the highest. That usually means one thing - people who see his content really care about it. So even if LinkedIn is not his primary platform, the people he does reach are highly responsive.

Key Performance Indicators

How Glen compares with Benjamin and Pietro

If you put all three side by side, the dynamic gets even more interesting.

So while Benjamin and Pietro clearly win on raw reach, Glen is the one turning a smaller audience into deeper connection per person. If you care about "impact per follower", he is the clear standout.

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What Makes Glen Henry's Content Work

When you read Glen's posts, they do not feel like polished corporate messaging. They feel like a thoughtful dad talking about family, work, and growth, who just happens to be very articulate and intentional. That mix is what gives his content real staying power.

To see how that compares with the other two creators, here is a quick positioning snapshot.

1. Values first, metrics second

The first thing I noticed is that Glen's content does not orbit around growth hacks. It orbits around identity and values: fatherhood, forgiveness, self care, and what kind of family culture you want to build. Lines like "YOU DONT HAVE TO BE WHAT YOU HAD." and "FAMILY IS FOUNDATION." are not clickbait - they are anchors.

He regularly turns brand partnerships, milestones, or behind the scenes moments into reflections on what really matters. That is probably a big reason why his Hero Score is so strong despite the small audience - people are not just liking a post, they are nodding along with a worldview.

Key insight: If your content is clearly grounded in a few non negotiable values, people remember you even if they do not see you every day.

This works because values create emotional shortcuts. When someone thinks "supportive dad who takes parenting seriously but honestly", Glen pops into their head. That kind of association is extremely sticky and does not depend on posting 5 times a week.

Strategy Breakdown:

2. Story first, lesson second

Glen almost never just states advice. He walks you through a moment - a birthday, a conversation with his kids, a partnership meeting, a memory from another creator like Jack Conte - and then pulls out the lesson. It feels like hanging out in his living room while he tells you what he has been thinking about.

For example, when he talks about self care, he starts from a real conversation with his child, admits where he falls short, then widens it into a question for the reader. The advice lands softer because you have already seen the human behind it.

Key insight: Tell a specific story, show your own tension or growth, then share the principle. In that order.

This hits because people are tired of abstract "you should" posts. They remember the story first, and that story becomes the container that carries your insight around in their mind.

Comparison with Industry Standards:

3. Teaching through reflection, not preaching

Now here is where it gets interesting. Glen often writes like he is processing out loud. He will say things like "I realized that teaching self care starts with me" or "There is a lot of fear attached to starting a family", and you feel like you are catching him mid insight, not getting a lecture.

He also brings in ideas from others, like Jack Conte's "publishable work" concept, then shows how it applies to his own creator journey. That combination of outside ideas plus personal application is catnip for thoughtful readers.

Key insight: Share what you are wrestling with, not just what you have resolved.

People trust you more when they see that your ideas were battle tested in your own life first. It makes any principle feel grounded, not theoretical.

4. Small but mighty posting rhythm

Here is the weird part: Glen is only at 0.1 posts per week on LinkedIn right now. That is basically an occasional drop in. And yet his Hero Score is the highest of the three creators we are looking at. So what is going on?

Two things stand out:

1. His primary social energy is likely spread across other platforms, so when he does show up on LinkedIn, it is with meaningful updates, not filler.
2. The timing that works for him - evenings to late night UTC (18:00 to 03:00) - lines up with when people actually have headspace for a deeper read and comment, especially in US time zones.

So while Benjamin and Pietro may be playing a volume plus reach game, Glen is playing an intimacy plus depth game. Fewer posts, more meaning per post.

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Their Content Formula

Even with limited data, Glen's structure is pretty consistent: clear hook, one flowing paragraph of story plus reflection, then a gentle CTA or question at the end, often followed by hashtags.

Content Structure Breakdown

The Hook Pattern

Glen's openings are short, clear, and usually grounded in a specific moment. They sound like:

Template:

"This was a perfect [moment] because [emotion or realization]."

"On this week's [format], [kid's name] and I talked about [topic]."

"YOU DONT HAVE TO BE WHAT YOU HAD."

Hooks like that work because they instantly set context. You know who is involved (often his kids or spouse), what kind of moment you are entering, and the emotional tone. And when he drops a principle in all caps, your brain automatically files it as "important idea incoming".

You can borrow this pattern easily:

• Start with a concrete moment or feeling.
• Or start with your core belief in a short, punchy sentence.
• Then support it with story.

The Body Structure

Once he has your attention, Glen moves in a very predictable but effective rhythm: story, reflection, then expansion to the reader.

Body Structure Analysis:

Because the whole thing is usually one flowing paragraph, it reads like someone thinking out loud instead of a scripted essay. That makes even promotional content feel more like a friend recommending something they actually use.

The CTA Approach

Glen's CTAs are almost always aligned with one of three goals:

• Get you to reflect and comment.
• Get you to watch or download something he genuinely believes adds value.
• Get you to celebrate a milestone with him and his family.

He does this with simple, direct lines:

• "Download #HiHo and ask away!"
• "If you have not seen it already, make sure to check out my #TEDtalk..."
• "Question: How do you demonstrate self care...?"

Psychologically, it works because the ask is never bigger than the story you just read. He gives you something first - a story, a moment of honesty - then makes a small, clear request.

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3 Actionable Strategies You Can Use Today

1. Lead with one clear value statement - Start your next post with a short principle in plain language, then tell the story that taught it to you.

2. Name real people in your stories - Mention your kids, colleagues, or customers by name when appropriate so your posts feel specific and lived in.

3. End with a genuine question, not a generic "thoughts?" - Ask something you actually want to hear answers to, like "How do you handle this in your family or team?"

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Key Takeaways

1. Impact per follower beats raw reach - Glen's 518.00 Hero Score with 818 followers shows that depth of connection can outperform sheer volume.
2. Values driven storytelling is sticky - By centering fatherhood, forgiveness, and growth, Glen builds a brand that people remember even if he posts rarely.
3. Soft CTAs backed by real stories convert better - When you give people a moment of honesty first, asking them to watch, download, or reply feels natural, not pushy.

So long story short: you do not need a massive audience or a daily posting habit to matter. You need a clear set of values, honest stories, and the courage to talk to your people like they are in the room with you.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.