What Benjamin Sesser Gets Right About Content

What Benjamin Sesser Gets Right About Content

The first time I saw Benjamin Sesser pop up in the data, I had to double check the numbers. 12,314 followers, 10,092 connections, posting only about 1.5 times per week, yet carrying a Hero Score of 485.00. That score beats creators with bigger audiences, including Pietro Montaldo at 425.00 and Eric Liu at 421.00.

So I got curious. How does a founder with a relatively focused niche and moderate posting cadence end up punching this far above his weight in terms of engagement quality and consistency? I pulled his patterns next to Pietro and Eric, and a few things clicked fast.

Here is what stood out:

• Benjamin's posts feel like live founder radio, not scheduled corporate comms
• He turns milestones and events into emotional, community-first stories
• His line-break heavy, emoji-friendly style is ridiculously easy to skim and share

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Benjamin Sesser's Performance Metrics

Here is what caught my attention: Benjamin is not the biggest account in this trio, but his Hero Score of 485.00 is the highest by a clear margin. With 12,314 followers and 1.5 posts per week, he is not flooding feeds, yet he is still generating top tier engagement relative to audience size. That usually means one thing: when he speaks, people actually care.

Key Performance Indicators

How Benjamin compares to Pietro and Eric

Now here is where it gets interesting. When you put all three creators side by side, the story becomes clearer.

*Posting cadence only available for Benjamin.

What surprised me most: Pietro actually has more followers than Benjamin, but a lower Hero Score. Eric has a much smaller audience but a Hero Score almost matching Pietro. That usually means:

• Benjamin wins on reliable, repeatable engagement at scale
• Pietro is doing well, but his audience is a bit broader and slightly less dialed in per post
• Eric has a tight-knit, highly responsive community, even though his reach is smaller

Benjamin sits right in the sweet spot - big enough to matter, small enough to still feel human, and tuned for consistent response.

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What Makes Benjamin Sesser's Content Work

When you actually look at Benjamin's style, the numbers make sense fast. His posts read like a founder grabbing a coffee with you after a huge day: lots of emotion, tons of gratitude, very clear about the mission, and always with an eye on the next chapter.

1. High energy founder storytelling that feels human

The first thing I noticed is how emotionally loud his openings are. Think lines like: BIG news..., Wow.... 🥹, 2025 was a BIG year. Each one is short, punchy, and charged. Then he zooms out to the mission, brings in the team, and only later gets into details.

He talks like a real person, not a press release. You see emojis, slang like LFG, little asides in parentheses, and a lot of gratitude. He is constantly thanking teams, clients, co-founder, and community. It feels less like he is broadcasting and more like he is narrating a shared win.

Key Insight: Emotional, founder-first narration + concrete business detail is a powerful combo when you want both reach and trust.

This works because people are not just buying a product story. They are buying into a journey. When Benjamin opens with feeling, then follows with facts, he hits both the heart and the head. The Hero Score reflects that balance.

Strategy Breakdown:

2. Clear milestones as story-driven product marketing

Benjamin is especially good at turning big company moments into compelling mini documentaries. Acquisition news, year recaps, feature highlights - he does not just list what happened. He frames it as part of a much longer story: Chapter 1, Chapter 2, more to come.

When he talks about BrightHire's progress, you get mission, timeline, metrics, and emotion in one tight package. It is subtle, but this is product marketing hiding inside a very human story.

Comparison with Industry Standards:

So instead of saying Here is our news, he is basically saying Here is our chapter. That slight shift moves people from observers to participants.

3. Event led education that centers the community

Another pattern: when Benjamin promotes events or webinars, he does not just pitch the event. He pitches the problem and the people.

He starts with a quick nod to the current reality (AI in hiring, a big year for TA, or changing team needs), then spotlights speakers as incredible leaders, then stacks out bullet points that are super specific. Things like what they will dig into, what you will walk away with, and who it is for.

The CTA is always soft and friendly: Save your spot via the link in the comments 👇, Register here 👇. No pressure, just a nudge.

This works because it respects how people actually use LinkedIn: they skim, they want value immediately, and they do not like being pushed.

4. Scan friendly formatting that respects busy feeds

Benjamin's posts are built for skimming. Almost every sentence sits on its own line. Sections are broken up with blank lines. Bullets are tight. Important emotional beats often get their own one-line paragraph. You can get the whole vibe of a post in 5 seconds.

He also leans into stylized bold unicode for sub-heads and key ideas, plus emojis at the end of lines. The result feels like a mini landing page: headlines, sections, bullets, clear closer.

Compared to a wall of text, it is a no-brainer which one people read and respond to.

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Cross creator content styles

You might be wondering how that compares with Pietro and Eric. Even with limited structured data, their positioning and outcomes tell us a lot.

Benjamin is clearly in the middle lane: technical enough to appeal to TA pros and hiring leaders, but emotionally open enough to pull in people who just love good stories about building things.

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Their Content Formula

If you boil Benjamin's posts down, there is a pretty repeatable formula hiding underneath the emotion. Hooks, short context, lists or highlights, gratitude, then a forward-looking closer. It is simple, but he executes it with serious discipline.

Content Structure Breakdown

The Hook Pattern

Benjamin opens like someone texting you exciting news. It is casual but loaded with feeling.

Template:

Big emotional headline in one short line (optional emoji)

One or two lines of context that tie it back to mission or people

A few examples based on his style:

• BIG news... BrightHire just hit a major milestone 🚀
• Wow.... 🥹 I am still processing what happened this week.
• 2025 was a BIG year for our team.

These hooks work because they feel live. You sense that something just happened, and you are catching the reaction almost in real time. That is exactly the kind of energy that gets people to stop scrolling and lean in.

The Body Structure

Once the hook lands, Benjamin settles into a clear rhythm: background, highlights, reflection, gratitude, then future.

Body Structure Analysis:

The nice part is that you can almost template this for yourself. Write the hook, explain why it matters, list what happened, thank people, then call the next chapter.

The CTA Approach

Benjamin's CTAs are deliberately low pressure. He rarely orders you around. Instead he invites:

• Save your spot via the link in the comments 👇
• Register here 👇
• If you are in TA, I would love to hear how you are thinking about this.

Psychology wise, this works because it respects autonomy. You never feel like you are being pushed into a funnel. You feel like you are being let in on something useful or meaningful.

And when your Hero Score is 485.00, that approach is clearly doing its job.

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Posting behavior vs the other creators

One more angle that helped me make sense of everything: how the three creators balance scale, consistency, and depth.

Benjamin's numbers and style suggest a smart middle ground: he posts enough to stay visible (1.5 posts per week), with posts that feel significant, not filler. For busy founders and operators, that is exactly the cadence that keeps you relevant without becoming noise.

Also worth calling out: the best posting times surfaced for this profile cluster are 13:00-17:00. That afternoon window lines up nicely with when decision makers and operators tend to check LinkedIn between meetings.

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3 Actionable Strategies You Can Use Today

1. Open with a feeling, not a feature - Start your next post with how a moment made you feel, then connect it to the mission or lesson. People respond to emotion first.

2. Turn your milestones into chapters - Instead of just saying We shipped X, frame it as part of a story: what chapter you are closing, and what you are excited about next.

3. Break every idea into its own line - Take one of your existing posts and reformat it using Benjamin's spacing style: short lines, clear sections, tight bullets. Watch how much easier it is to read.

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Key Takeaways

1. Benjamin's edge is consistent emotional clarity - His posts make it instantly obvious what happened, how he feels about it, and why it matters.
2. Hero Score beats raw follower count - Compared to Pietro and Eric, Benjamin's combo of mid-sized audience and high Hero Score shows that quality beats pure reach.
3. Simple structures win - Hooks, quick context, bullets, gratitude, forward-looking closer. It is not fancy, but it is incredibly effective.

So here is the bottom line: if you are a founder or operator trying to grow a presence without living on LinkedIn, borrowing Benjamin Sesser's style is a smart move. Try one or two of these patterns this week and see what happens.

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Meet the Creators

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This analysis was generated by ViralBrain's AI content intelligence platform.